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Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Google: Antitrust Battles in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20M085-EPublished: Apr 29, 2020Reviewed: Apr 29, 2020Format: PDFPages: 9Language: English - Case
Ola (India): Building Customer Loyalty to App-Based Services
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A064-EPublished: Aug 5, 2020Reviewed: Aug 5, 2020Format: PDFPages: 17Language: English - Article
Talent Management for the Twenty-First Century (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0803EPublished: Aug 1, 2008Reviewed: Mar 21, 2006Format: PDFPages: 9Language: Spanish - Book Chapter
Learning from the India Way: Redefining Business Leadership
Collection: HBSP (USA)Ref.: HBS-5822BC-EPublished: Mar 22, 2010Format: PDFPages: 97Language: English - Article
Leadership Lessons from India
Collection: HBSP (USA)Ref.: HBS-R1003G-EPublished: Mar 1, 2010Format: PDFPages: 10Language: English - Case
GreedyGame: Leveraging Online-Gaming for Brand Storytelling
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: PDFPages: 14Language: English