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Retiros de Toyota (A): Llegando a Patinar
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S06MarketingEn el otoño de 2009, Toyota Motor Corporation, una vez venerado por su compromiso con la calidad y la fiabilidad, se enfrentó a una serie de retiros muy publicitados en los Estados Unidos que representan aproximadamente el equivalente a un año de las ventas en uno de sus mercados más importantes. Mientras que el primer retiro de Toyota fue recibida con incredulidad generalizada pero el apoyo permanente de la marca, las revelaciones posteriores y ...Starting at €8.20
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Los Retiros de Toyota (B): El Sr. Toyoda Viaja a Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S07MarketingCaso describe el testimonio ante el Congreso de EE.UU. CEO de la Toyota y la cabeza de sus ventas de motor de Estados Unidos.Starting at €5.74
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Retiros de Toyota (C): Camino Accidentado por Delante
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S08MarketingEntre febrero y julio de 2010, las ventas de Toyota se recuperan gracias a la utilización de extensas relaciones públicas y ventas incentivos. Sin embargo, recuerda continúan. Can Toyota contener la marea y corregir sus defectos de organización para hacer frente a los problemas subyacentes?Starting at €5.74
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Toyota Recalls (A): Hitting the Skids
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511016-EMarketingIn the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While the first Toyota recall was met with widespread disbelief but continuing support for the brand, subsequent revelations and recalls tested the brand's resilience in the U.S. The firm's...Starting at €8.20
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Toyota Recalls (B): Mr. Toyoda Goes to Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511041-EMarketingCase describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.Starting at €5.74
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Rice in Japan
Reinhardt, Forest L.; Trumbull, Gunnar; Jinjo, Naoko; Yamazaki, MayukaCase HBS-717032-EEconomicsStarting at €8.20
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Hironobu Tsujiguchi and His Sweet Revolution
Groysberg, Boris; Jinjo, NaokoCase HBS-419011-ELeadership and People ManagementHironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve business success. While Tsujiguchi enjoyed popularity and success in a broad array of pr...Starting at €8.20
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Misaki Capital and Sangetsu Corporation
Gow, Ian D.; Wang, Charles C.Y.; Jinjo, Naoko; Sato, NobuoCase HBS-117007-EAccounting and ControlJapan's corporate culture has traditionally prioritized the interests of stakeholders such as employees and suppliers over those of shareholders. After a decades-long economic slump, Japan's government has begun efforts to improve corporate governance and firms' incentives to engage with shareholders. Misaki Capital was founded in 2013 with a strategy of constructively engaging with portfolio firms, providing operational and financial advice to m...Starting at €8.20
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Toyota Recalls (C): Bumpy Road Ahead
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511042-EMarketingBetween February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?Starting at €5.74
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P-Will at DISCO
Bernstein, Ethan S.; Jinjo, Naoko; Sakuma, YunaCase HBS-419035-ELeadership and People ManagementWhy don't other companies adopt the P-Will system? What were the conditions under which P-Will would work-and not work?Starting at €8.20