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Retiros de Toyota (A): Llegando a Patinar
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S06MarketingEn el otoño de 2009, Toyota Motor Corporation, una vez venerado por su compromiso con la calidad y la fiabilidad, se enfrentó a una serie de retiros muy publicitados en los Estados Unidos que representan aproximadamente el equivalente a un año de las ventas en uno de sus mercados más importantes. Mientras que el primer retiro de Toyota fue recibida con incredulidad generalizada pero el apoyo permanente de la marca, las revelaciones posteriores y ...Starting at €8.20
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Los Retiros de Toyota (B): El Sr. Toyoda Viaja a Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S07MarketingCaso describe el testimonio ante el Congreso de EE.UU. CEO de la Toyota y la cabeza de sus ventas de motor de Estados Unidos.Starting at €5.74
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Retiros de Toyota (C): Camino Accidentado por Delante
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S08MarketingEntre febrero y julio de 2010, las ventas de Toyota se recuperan gracias a la utilización de extensas relaciones públicas y ventas incentivos. Sin embargo, recuerda continúan. Can Toyota contener la marea y corregir sus defectos de organización para hacer frente a los problemas subyacentes?Starting at €5.74
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Toyota Recalls (A): Hitting the Skids
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511016-EMarketingIn the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While the first Toyota recall was met with widespread disbelief but continuing support for the brand, subsequent revelations and recalls tested the brand's resilience in the U.S. The firm's...Starting at €8.20
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Toyota Recalls (B): Mr. Toyoda Goes to Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511041-EMarketingCase describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.Starting at €5.74
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Clutch Group: Should Abhi Shah Grab This Opportunity
Isenberg, Daniel J.Case HBS-809065-EEntrepreneurshipAbhi Shah ('06) co-founding CEO of Clutch Group in the US and Bangalore, must decide whether to risk a law suit by recruiting an entire legal services team from a large US corporation. His decision and how he implements it will have a dramatic impact on the legal process outsourcing startup.Starting at €8.20
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Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia
Isenberg, Daniel J.Case HBS-809166-EEntrepreneurshipMrs. Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand Erum beyond the Saudi market? The case also deals with the new opportunities and old challenges for women entrepreneurs in Saudi Arabia and the Middle East.Starting at €8.20
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Alvogen: Scaling Entrepreneurship, Teaching Note
Kerr, William R.; Isenberg, Daniel J.Teaching Note HBS-820020-EEntrepreneurshipTeaching note for case 819038.Starting at €0.00
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Alvogen: Scaling Entrepreneurship
Isenberg, Daniel J.; Kerr, William R.; Brownell, AlexisCase HBS-819038-EEntrepreneurshipStarting at €8.20
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Iqbal Quadir, Gonofone, and the Creation of GrameenPhone (Bangladesh)
Isenberg, Daniel J.; Lane, David; Knoop, Carin-IsabelCase HBS-807099-EEntrepreneurshipAs the smallest of 4 partners in a unique wireless telephony venture in Bangladesh that he initiated and helped grow, Iqbal Quadir is trying to acquire a larger stake in the venture when one of the partners wants to sell his shares. However, Quadir faces stiff resistance from the other two partners, who also want to acquire the shares.Starting at €8.20