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Retiros de Toyota (A): Llegando a Patinar
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S06MarketingEn el otoño de 2009, Toyota Motor Corporation, una vez venerado por su compromiso con la calidad y la fiabilidad, se enfrentó a una serie de retiros muy publicitados en los Estados Unidos que representan aproximadamente el equivalente a un año de las ventas en uno de sus mercados más importantes. Mientras que el primer retiro de Toyota fue recibida con incredulidad generalizada pero el apoyo permanente de la marca, las revelaciones posteriores y ...Starting at €8.20
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Los Retiros de Toyota (B): El Sr. Toyoda Viaja a Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S07MarketingCaso describe el testimonio ante el Congreso de EE.UU. CEO de la Toyota y la cabeza de sus ventas de motor de Estados Unidos.Starting at €5.74
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Retiros de Toyota (C): Camino Accidentado por Delante
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S08MarketingEntre febrero y julio de 2010, las ventas de Toyota se recuperan gracias a la utilización de extensas relaciones públicas y ventas incentivos. Sin embargo, recuerda continúan. Can Toyota contener la marea y corregir sus defectos de organización para hacer frente a los problemas subyacentes?Starting at €5.74
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Toyota Recalls (A): Hitting the Skids
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511016-EMarketingIn the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While the first Toyota recall was met with widespread disbelief but continuing support for the brand, subsequent revelations and recalls tested the brand's resilience in the U.S. The firm's...Starting at €8.20
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Toyota Recalls (B): Mr. Toyoda Goes to Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511041-EMarketingCase describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.Starting at €5.74
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Microsoft en China y en India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCase HBS-711S29StrategySe relaciona con la expansión de Microsoft en China e India en el período 1993-2007 y los temas estratégicos que enfrentan las multinacionales en los mercados emergentes.Starting at €8.20
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Microsoft in China and India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCase HBS-708444-EStrategyRelates to Microsoft's expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets.Starting at €8.20
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ISRO: Explore Space or Exploit CubeSats
Choudhury, Prithwiraj; Khanna, Tarun; Lakhani, Karim R.; Tahilyani, RachnaCase HBS-617062-EService and Operations ManagementThe Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma-whether to continue exploring deep space in collaboration with NASA and other leading agencies, whether to leverage its infrastructure for societal uses, or whether to exploit a commercial opportunity related to launching...Starting at €8.20
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TCS: From Physical Offices to Borderless Work
Choudhury, Prithwiraj; Sen, MaliniCase HBS-621081-EService and Operations ManagementWhat should the norms be for 25% in-person and who should determine them-senior managers, associates, clients, government regulators? How should the company convince veterans that virtual mentoring was as effective-if not more so-in preserving and further enriching the culture of mentorship? How should TCS deal with labor regulations around the world, if 'Talent on the Cloud' led to workers relocating and living in different geographies? Finally...Starting at €8.20
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Sercomm: Operating in China Amid COVID-19 and Beyond
Choudhury, Prithwiraj; Pisano, Gary P.; Yining Cao, BonnieCase HBS-621005-EService and Operations ManagementThe COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world's major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm rStarting at €8.20