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ERKE: Consumption Binge Caused by Donations
Weina Li; Su Liu; Chenxi YiCase IVEY-W27047-EMarketing, StrategyHongxing ERKE Industrial Co., Ltd. (ERKE), founded in 2000, was the first large Chinese sportswear company to list overseas. Despite the difficulties it faced caused by poor management and the decline of its brand influence, ERKE donated ¥50 million worth of aid to disaster-hit areas in Henan, China, shortly after severe flooding in the province in July 2021. The donation caused an unprecedented online event in China and ignited the enthusiasm of...Starting at €8.20
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The Qingdao International Beer Festival’s Pandemic Predicament
Su Liu; Paul W. BeamishCase IVEY-9B21M030-EStrategyIn mid-2020, the organizer of the Qingdao International Beer Festival (QIBF) faced a predicament. The QIBF was an annual festival held every August in Qingdao, China; however, due to the COVID-19 pandemic, the organizer had initially abandoned the idea of holding the QIBF in 2020. By the end of March 2020, the spread of the pandemic in China had been basically contained. The organizer then decided to restart the event preparations. However, on Ju...Starting at €8.20
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Hisense-Hitachi Joint Venture: Expanding Internationally
Paul W. Beamish; Su LiuCase IVEY-9B16M169-EStrategyIn June 2014, Hisense of China and Hitachi of Japan were considering whether their 11-year-old joint venture (JV) should once again assume responsibility for its international sales. After developing a solid central air-conditioner market share in China, in 2009, the JV began to sell in various overseas regions but struggled. In April 2012, the partners agreed to have a Hisense subsidiary (the HIMC) assume full responsibility for selling the JV’s...Starting at €8.20
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Hisense-Hitachi Joint Venture: Expanding in Southeast Asia
Paul W. Beamish; Su LiuCase IVEY-9B16M220-EStrategyBefore re-entering the Southeast Asian market in 2015, the Hisense-Hitachi joint venture mainly used the well known Hitachi brand to explore overseas markets. After the JV had accumulated enough capacity to adopt a product differentiation strategy, they decided to treat the Hisense brand as the focal brand in Southeast Asia and adopted a series of distribution strategies that differed from what they had used to sell Hitachi branded products elsew...Starting at €8.20
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Emaar: The Center of Tomorrow, Today
Yog, Sid; Cekin, Esel; Homsy, MarcCase HBS-216051-EFinanceStarting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private sector entrepreneurs as well as the Government of Dubai to follow in its footsteps. Consequently, land at prime locations in Dubai was not as readily available as it used to be. Emaar t...Starting at €8.20
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IKEA in Saudi Arabia (B)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCase HBS-116016-EAccounting and ControlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Starting at €5.74
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BROAD’s Holon Building: Internationalization Strategy (Spanish version)
Yaozhou Zheng; Su Liu; Paul W. BeamishCase IVEY-W34566StrategyOn June 5, 2021, an eleven-story building developed by the BROAD Group was completed in Changsha, China, in just 28 hours and 45 minutes. This building, known as the Holon Building, had the advantages of a long lifespan, short construction period, strong earthquake and typhoon resistance, low cost, high comfort and energy savings, and global transportability. Because of its standardized installation and 100 per cent factory prefabrication of all ...Starting at €8.20
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Runhua: An Auto Dealer’s Sales Channel Dilemma
Su Liu; Weina Li; Xu ZhengCase IVEY-W32412-EMarketingIn 2022, Runhua Group was a well-known automobile dealer in China with a large market share in the traditional fuel vehicle market. The recent surge of new energy (i.e., plug-in electric) vehicles was having a strong impact on the company’s main business. The high number of new automobile companies entering this promising market was threatening the dealership model, the traditional sales and distribution channel that dominated the market. Runhua ...Starting at €8.20
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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCase IVEY-9B20M081-EStrategyHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Starting at €8.20
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IKEA in Saudi Arabia (A)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCase HBS-116015-EStrategyA Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own cStarting at €8.20