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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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Overcoming Political Opposition: Compressed Natural Gas Mandates in Delhi (B)
Jha, S,Case SGSB-P79B-EEconomicsIn 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital Region (NCR). In 1988, World Bank experts had advised the Indian government that given the extent to which air pollution in the National Capital Region came from an increasingly large fleet of passeng...Starting at €5.74
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Overcoming Political Opposition: Compressed Natural Gas Mandates in Delhi (C)
Jha, S,Case SGSB-P79C-EEconomicsIn 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital Region (NCR). In 1988, World Bank experts had advised the Indian government that given the extent to which air pollution in the National Capital Region came from an increasingly large fleet of passeng...Starting at €5.74
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Mercedes-Benz India
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCase IVEY-9B11E009-EInformation Technologies, StrategyIn December 2007, the management of Mercedes-Benz India (MBI), a fully owned subsidiary of Daimler AG, the 12th-largest automobile manufacturer in the world, has decided to relocate to a new facility near Pune in western India. In overseeing the installation of information technology (IT) infrastructure at the new premises, the company’s chief information officer (CIO) must deal with some managerial choices pertaining to IT architecture, IT tools...Starting at €8.20
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Will Our Partner Steal Our IP (Commentary for HBR Case Study)
Shih, Willy; Wang, Jyun-ChengArticle HBS-R1301Z-EA Taiwanese manufacturer of hybrid-car parts faces risks to its proprietary technology in its partnership with a Chinese automaker. Case Study authored by Willy C. Shih and Jyun-Cheng Wang, featuring commentaries by experts Eric Giler and Mats H. Olsson. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1301X. The complete case study and commentary is reprint R1301M.Starting at €8.20
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Quanta Research Institute: Rainforest or Hothouse
Shih, Willy; Wang, Jyun-Cheng; Yu, HowardCase HBS-611024-ETo maximize their effectiveness, color cases should be printed in color. Barry Lam, the CEO and Founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years, that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the firm into areas of higher value-added products and services. But how could he transform an organization tha...Starting at €8.20
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Mudra Communications
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCase IVEY-9B11E030-EInformation Technologies, Service and Operations Management, StrategyIn 2006, Mudra Communications, the third-largest advertising agency in India, is in the middle of an organizational transformation in which information technology (IT) is seen by the top management as pivotal. The IT setup is undergoing a transition at Mudra from manual systems to an Enterprise System (ES) which has been developed internally by the eight-member IT team led by executive vice president for technology Sebastian Joseph. As he gets re...Starting at €8.20
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Decathlon China: Using Social Media to Penetrate the Internet Market
Nicole R.D. Haggerty; Raymond Pirouz; Grace GengCase IVEY-9B11A043-EInformation Technologies, Marketing, StrategyAfter successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large French sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China had experimented with several new social media platforms in China in order to increase the brand awareness among online shoppers. At the upcoming executive meeting, the marketing de...Starting at €8.20
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Overcoming Political Opposition: Compressed Natural Gas Mandates in Delhi - Teaching note
Jha, S,Teaching Note SGSB-P79TN-EEconomicsIn 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital Region (NCR). In 1988, World Bank experts had advised the Indian government that given the extent to which air pollution in the National Capital Region came from an increasingly large fleet of passeng...Starting at €0.00
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Shanzai! MediaTek and the
Shih, Willy; Chien, Chen-Fu; Wang, Jyun-ChengCase HBS-610081-EThe term "White Box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a white box market in mobile phone handsets by offering an innovative "complete solution" for 2.5G and 2.7G handset manufacturers, dramatically lowering the barriers to entry into th...Starting at €8.20