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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCase HBS-615039-EService and Operations ManagementThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Starting at €8.20
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Creciendo en China: El financiamiento de Babycare Ltd.
Desai, Mihir A.; Veblen, Mark F.Case HBS-207S07FinanceEl director financiero de este infante compañía de productos nutricionales debe elegir entre los que compiten ofertas de financiación. La interacción de las restricciones técnicas de negociación y los capitalistas de riesgo legal y las costumbres chinas desafiar el CFO para navegar una negociación complicada y elaborar un modelo de negocio único dado estas limitaciones. El caso ofrece un ejercicio de valoración y se destacan algunas de las pregun...Starting at €8.20
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La política en materia de tipos de cambio de la Autoridad Monetaria de Singapur
Desai, Mihir A.; Veblen, Mark F.Case HBS-209S24FinanceLa Autoridad Monetaria de Singapur (MAS) es responsable de la política monetaria del país, y sus decisiones tienen la intención de apoyar la estrategia general del país para el crecimiento económico sostenible con estabilidad de precios. MAS ha tenido mucho éxito en la gestión de los tipos de cambio utilizando un sistema de flotación administrada, lo que permite más flexibilidad que un tipo de cambio fijo, pero una menor volatilidad que los tipos...Starting at €8.20
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Managing the Selling Effort (A) (Spanish version)
Narayandas, Das; Herman, KerryCase HBS-515S05MarketingThe CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.Starting at €8.20
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Paytm: Building a Payments Network
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-517091-EMarketingBy January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and a $5 billion valuation. Could Paytm become the $100 billion company its founder Vijay Shekhar Sharma envisioned it to be?Starting at €8.20
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Essential Explorations at MUJI, Teaching Note
Amano, Tomomichi; Narayandas, DasTeaching Note HBS-520050-EMarketingTeaching note for case 520024.Starting at €0.00
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Narayandas, Das; Das, Kallol; Herman, KerryCase HBS-513015-EMarketingTo maximize their effectiveness, color cases should be printed in color. The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.Starting at €8.20