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Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Format: PDFPages: 21Language: English - Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Format: PDFPages: 7Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Format: PDFPages: 18Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Format: PDFPages: 16Language: English - Case
Himalaya Face Wash: Brand Associations and Lifestyles
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A059-EPublished: Dec 12, 2012Reviewed: Mar 2, 2016Format: PDFPages: 8Language: English - Case
Shiny Provision Store: Retailing Challenges in the Indian Context
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A017-EPublished: Oct 5, 2010Reviewed: Oct 13, 2010Format: PDFPages: 13Language: English - Case
Meli Marine (Spanish version)
Collection: HBSP (USA)Ref.: HBS-414S03Published: Apr 19, 2012Format: PDFPages: 14Language: Spanish - Case
Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Collection: HBSP (USA)Ref.: HBS-615039-EPublished: Jan 13, 2015Reviewed: Sep 2, 2016Format: PDFPages: 20Language: English - Case
Going Social: Durex in China
Collection: HBSP (USA)Ref.: HBS-714430-EPublished: Jun 2, 2014Format: PDFPages: 29Language: English - Teaching Note
Bella Healthcare India, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4441-EPublished: Apr 27, 2012Format: PDFPages: 9Language: English