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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCase HBS-615039-EService and Operations ManagementThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Starting at €8.20
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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OSI in China
Bell, David E.; Shelman, MaryCase HBS-513045-EStrategyTo maximize their effectiveness, color cases should be printed in color. OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and cha...Starting at €8.20
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K&N's: Health and Happiness for Pakistan, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryTeaching Note HBS-513077-EStrategyTeaching Note for 512002Starting at €0.00
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Yum! China (Spanish version)
Bell, David E.; Shelman, MaryCase HBS-517S06StrategySince the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China's revenues surpassed U.S. revenues for the first time and ma...Starting at €8.20
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COFCO Xinjiang Tunhe Co., Ltd., Teaching Note
Bell, David E.; Shelman, Mary; Morton, SarahTeaching Note HBS-509045-EMarketingTeaching Note for [508079].Starting at €0.00
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K&N's: Health and Happiness for Pakistan
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryCase HBS-512002-ETo maximize their effectiveness, color cases should be printed in color. In 2011 Khalil and Adil Sattar are considering growth opportunities for K&N's, their family business that is the market leader for processed chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of retail "Chicken Stores" to promot...Starting at €8.20
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Arcadia Biosciences: Seeds of Change
Daemmrich, Arthur A.; Reinhardt, Forest L.; Shelman, MaryCase HBS-709019-EArcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September, 2008. The company had a plan to share carbon credits allocated by the United Nations Clean Development Mechanism Executive Board to China, for use of Arcadia's rice varieties, since they enabled farme...Starting at €8.20
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Olam International
Bell, David E.; Shelman, MaryCase HBS-509002-EMarketingIn 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic adjacencies and its 'farm gate to factory gate' approach had been extended to 14 agricultural products, including cashews, sesame, cocoa, and coffee. In mid-October 2008, Olam's stock pric...Starting at €8.20