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Flashfood.Shop: Self-Service Retailing of Fresh Meals in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin SuCase IVEY-9B19M036-EStrategyOn April 1, 2017, Flashfood.Shop, a new brand in self-service retailing of fresh meals, was founded in Dalian, Liaoning province, China. The self-service retail platform provided office workers with affordable and convenient fresh meals 24 hours per day. Flashfood.Shop used intelligent self-catering machines as its physical sales terminals and it used an intelligent self-catering system as its online service interface. By the end of June 2018, Fl...Starting at €8.20
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HY Capital: Making Venture Capital Investment Decisions in a Changed Environment
Yibo Lyu; Yushan Zhou; Shaojie Han; Binyuan He; Zewei Yu; Jianfeng HuCase IVEY-9B19N023-EEntrepreneurship, FinanceAt the end of 2017, the director of HY Capital, was facing an investment decision. Two years earlier, HY Capital had invested in Dalian New Vision Media Co. Ltd. (New Vision), a company working on augmented reality products for early childhood education.Starting at €8.20
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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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Dalian Venture Workshop Technology Service Co., Ltd.: Business Incubation in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianfeng HuCase IVEY-9B18M184-EEntrepreneurship, StrategyFounded in 2012 in Dalian, Liaoning Province, China, Dalian Venture Workshop Technology Service Co., Ltd. (Venture Workshop) was a business incubator that provided early stage start-ups with incubation and investment services. In 2014, China identified VeStarting at €8.20
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Weibo: The Chinese Social Media Business Model
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunCase IVEY-9B19M081-EStrategyIn 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake aStarting at €8.20
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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Medical Equipment Inc. in Saudi Arabia
Joerg Dietz; Ankur Grover; Laura GuerreroCase IVEY-9B07C042-ELeadership and People Management, Marketing, StrategyA recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital's purchasing director intended to giv...Starting at €8.20
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edaixi (eWash): Digital Transformation of Laundry Services (A)
Zhu, Feng; Chen, Weiru; Chen, Chuang; Lin, CiwuCase HBS-617034-EService and Operations ManagementFounded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China's edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers, locally sourced teams of freelancers, and in-house operations.Starting at €8.20
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edaixi (eWash): Digital Transformation of Laundry Services (B)
Zhu, Feng; Chen, Weiru; Chen, Chuang; Lin, CiwuCase HBS-617038-EService and Operations ManagementFounded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China's edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers, locally sourced teams of freelancers, and in-house operations.Starting at €5.74
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Dalian Zhangzidao Chuo Cold Logistics Co., Ltd.: Vertical Integration
Yibo Lyu; Shaojie Han; Wei Liu; Jingqin SuCase IVEY-9B19M010-EStrategyThe chief executive officer of Dalian Zhangzidao Chuo Cold Logistics Co., Ltd., a Chinese company that specialized in cold chain storage and logistics services for imported frozen aquatic products supply chain, faced a series of urgent decisions. Since beginning operations in 2014, the company’s business volume had increased faster than other enterprises in the industry. However, in 2017, the company still faced the typical dilemma of enterprises...Starting at €8.20