Default Category
-
Kia Motors: Positioning and Growth Strategies in India
Nitin GuptaCase IVEY-9B21A009-EMarketingKia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia’s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia’s compact SUV Sonet would follow the same path. Kia’s positioning strategies had worked very well thus far, and the company had been able to cul...Starting at €8.20
-
Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
-
Shanzai! MediaTek and the "White Box" Handset Market, Teaching Note
Shih, WillyTeaching Note HBS-611007-ETeaching Note for 610081.Starting at €0.00
-
Quanta Research Institute: Rainforest or Hothouse
Shih, Willy; Wang, Jyun-Cheng; Yu, HowardCase HBS-611024-ETo maximize their effectiveness, color cases should be printed in color. Barry Lam, the CEO and Founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years, that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the firm into areas of higher value-added products and services. But how could he transform an organization tha...Starting at €8.20
-
Office of Technology Transfer - Shanghai Institutes for Biological Sciences
Shih, Willy; Chai, Sen; Bliznashki, Kamen; Hyland, CourtneyCase HBS-611057-EGordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing director of the Office of Technology Transfer at the Shanghai Institutes for Biological Sciences, he works with researchers at the forefront of biology and biotech, yet he faces seemin...Starting at €8.20
-
Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
Shih, Willy; Pierson, MargaretCase HBS-612071-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The magnitude 9.0 earthquake that struck Japan in March, 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab so its shutdown forced the "Big Three" of Detroit and Japan to shutdown production as well. Data from two automotive custo...Starting at €8.20
-
HP Labs in Singapore
Shih, Willy; Agarwal, Pankaj; Chi, ChristineCase HBS-612080-EWhen HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially independent from corporate funding. The case explores HP's history in Singapore, and the role of the EDB in encouraging the growth of local R&D capabilities. The case poses questions on ...Starting at €8.20
-
Austal, Ltd. A
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613025-EStrategyTo maximize their effectiveness, color cases should be printed in color. Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the construction of its first LCS, but the global economic crisis put the company in a difficult position. Its ...Starting at €8.20
-
Austal, Ltd. B
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613026-EStrategySupplement for case 613025Starting at €8.20
-
Raising the Level of Abstraction
Shih, WillyCase HBS-614019-EStrategyThis technical note discuss abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers o think at a higher level. This lower entry barriers to using (and reusing) a complex technology.Starting at €8.20