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Butterfly Edufields: Different Shades of Capacity
Kalyana C. Chejarla; Sourabh Bhattacharya; Siddhartha ModukuriCase IVEY-9B19D003-EService and Operations ManagementIn April 2017, Butterfly Edufields Pvt. Ltd., in Hyderabad, India, was experiencing a rapid growth in demand and needed to find ways to expand its capacity to meet this demand without significantly increasing costs. The company created innovative teaching and learning products for students in grades 1 through 10. Working with these products hands-on helped students understand various mathematics and science concepts such as magnetism, light, and ...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Bajaj RE60: The Branding Challenge of Disruptive Innovation
Srividya Raghavan; Sourabh BhattacharyaCase IVEY-9B16A014-EMarketingBajaj Auto Limited (BAL), the world’s largest manufacturer of three-wheel vehicles, was about to launch India’s first quadricycle, built indigenously for applications that were uniquely useful for urban transportation in developing markets such as India. The four-wheel vehicle was being launched as a completely new category in the Indian market by BAL’s Commercial Vehicle division. The dilemma facing the BAL team was whether to brand the new prod...Starting at €8.20
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Rain Industries Limited: Responding to Global Supply Chain Shifts
Kalyan C. Chejarla; Sourabh Bhattacharya; Vinay Kalakbandi; Shantanu BagchiCase IVEY-W25341-EService and Operations ManagementRain Industries Limited (Rain), through its wholly owned subsidiary Rain Carbon Inc., produced upcycled carbon products from the by-products of steel and petroleum and other industries. The demand- and supply-driven shifts and various sustainability initiatives by industries both downstream and upstream in Rain’s existing supply chain could prove to be disruptive, requiring strategizing and future-proofing. When the Government of India’s Ministry...Starting at €8.20
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Serum Institute of India: Delivering COVID-19 Vaccines
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandCase IVEY-W27136-EService and Operations Management, StrategyThe Serum Institute of India (SII), the world’s largest vaccine manufacturer by volume, faced a unique challenge in the manufacture and distribution of COVID-19 vaccines to its major stakeholders. SII had COVID-19 vaccine manufacture and supply commitments to COVAX, a joint initiative ensuring equitable access to COVID-19 vaccines for all countries and a transfer technology (licensing) agreement with AstraZeneca PLC to supply its COVID-19 vaccine...Starting at €8.20
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Rain Industries Limited: Responding to Global Supply Chain Shifts - Teaching Note
Kalyan C. Chejarla; Sourabh Bhattacharya; Vinay Kalakbandi; Shantanu BagchiTeaching Note IVEY-W25342-EService and Operations ManagementTeaching note for product W25341.Starting at €0.00
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A Politician in a Leather Suit and the Paradox of Japanese Capitalism
Ramanna, Karthik; Shaffer, MatthewCase HBS-113026-ETwo lost decades later, capitalism in Japan embodies peculiar contradictions-preserving wealth and social stability in the face of declining economic power. Scant transparency in Japanese corporate practices plays an important role in this phenomenon. Sometimes justified as an embodiment of Japanese culture, the opacity of Japanese corporations is credited with empowering managers to make long-term business decisions that preserve employment and ...Starting at €8.20
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Journey to the East: Natcore Technology in China
Abrami, Regina; Shaffer, Matthew; Zhang, WeiqiCase HBS-912414-EStrategyTo maximize their effectiveness, color cases should be printed in color. Why is a U.S. solar technology firm manufacturing in China instead of the U.S.? Chuck Provini faces this question not just from the market, but also from the U.S. government. This case examines the making of a new joint venture in China at a time when both the U.S. and Chinese governments are eager to expand and develop their clean tech sectors.Starting at €8.20
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China Risk Finance: Riding the Wave of China's Financial Services Industry
Abrami, Regina; Shaffer, Matthew; Zhang, WeiqiCase HBS-912417-EStrategyTo maximize their effectiveness, color cases should be printed in color. With China shifting toward a consumer-led growth model, non-bank lending has a critical role to play, but how easy is it to do business in this sector? What are the promises and pitfalls of the industry, and how well is Zane Wang, the case protagonist, navigating them?Starting at €8.20