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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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The Miracle Years (Spanish version)
Wells, Louis T., Jr.Case HBS-707S32EconomicsJapan experienced rapid growth in the 1950s and 1960s while following a set of policies that differ from current policies in fashion. Although some observers believe that Japanese growth occurred in spite of the policies rather than because of them, several countries have looked to Japan's approach during this period as a way to accelerate their own growth. This case provides data on performance and describes the important institutions, policies,...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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ArcelorMittal: Consolidating the Globally Fragmented Steel Industry--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6735BC-EArcelorMittal is a Fortune 500 company with corporate headquarters in Luxembourg. It is listed on the New York Stock Exchange (NYSE) as well as several European exchanges--but not on the Mumbai stock exchange. The company established its position as the largest steel company in the world by leveraging low-cost production operations in emerging markets throughout the globe, and thrived for decades without establishing operations of any kind in Ind...Starting at €8.20
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Bharat Forge: Bringing Technology and Speed to the World Forging Market--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6737BC-EIn the past decade, manufacturers in Eastern Europe, China, and Southeast Asia have established reputations for quality, reliability, and cost efficiency. But manufacturing-led, export-driven growth bypassed India...until now. Whereas Indian manufacturing has generally been associated with belching machines, clanking equipment, flooded mud roads, and unreliable power supplies, a few companies are emerging as contenders for domination of global ma...Starting at €8.20
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Hindalco: Globalizing Through a Transformational Merger--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6739BC-EThe story behind Hindalco's $6 billion acquisition of Novelis is of particular interest because of the firm's boldness. When Hindalco made the bid in 2007, Novelis represented the largest Indian investment in North America and the second-largest overseas investment by an Indian company, behind Tata's purchase of Corus just two weeks earlier. Would this bold move prove an effective way for Hindalco to go global and ensure long-term profitability b...Starting at €8.20
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Mahindra & Mahindra: Leveraging India's Size for Global Scale in Tractors--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6740BC-EMahindra & Mahindra started in 1945 at the dawn of Indian independence and has since transformed from a steel trader, to an assembler of Jeeps from kits imported from the U.S., to a multifaceted business with a global presence in eight key sectors and global revenue in 2008 of $6.7 billion. This chapter focuses on M&M's two largest businesses--automotive and farm equipment, tracing the company's sometimes rocky journey to becoming a global powerh...Starting at €8.20
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Challenges for Indian Multinationals--The Global Future
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6745BC-EIndian companies have transformed very quickly from small, tentative domestic players to competitive global powerhouses. Despite the bullish sentiment in India and the high level of confidence among Indian executives in their ability to manage multinational corporations, we must not forget that the "Indian multinational" is still in an embryonic stage. There is no reason to expect that the process of building the Indian global powerhouses, capabl...Starting at €8.20
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Japan: The Miracle Years, Teaching Note
Wells, Louis T., Jr.Teaching Note HBS-712007-EEconomicsTeaching Note for 702-014.Starting at €0.00
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The Emergence of India's Global Powerhouses: Introduction
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6729BC-ELike their German, Japanese, and Korean predecessors, Indian companies that go global will transform the world of business. Perhaps even more so, because Indian companies can leverage a domestic population ten to twenty times larger than in any of those countries for profits and revenues to support their globalization. Who are these Indian global powerhouses? How do they compete? What should companies outside India know about them? This chapter p...Starting at €8.20