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The Rise of Populism and Italy's Electoral "Tsunami"
Abdelal, Rawi; Roscini, Dante; Corsi, ElenaCase HBS-719042-EEconomicsThe case explores several reasons behind the rise of populism in Italy and ponders the long-term sustainability of populist governments. Italy's March 2018 elections led to a populist government which included the right-wing League and the anti-establishment 5 Star Movement. To respect their electoral promises, the two parties came up with a budget plan which provided for a public deficit at 2.4%, a figure higher than what the previous administra...Starting at €8.20
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Managing Consumer Touchpoints at Nissan Japan
Teixeira, Thales S.; Sato, Nobuo; Kanno, AkikoCase HBS-516035-EMarketingIn 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three main consumer touchpoints: mass media advertising, internet auto websites and the physical dealerships. In the last 5 years, the importance of the dealers in influencing car sales had ...Starting at €8.20
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Zalora Philippines: From Growth to Profitability
Ngwe, Donald; Teixeira, Thales S.Case HBS-517009-EMarketingIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a ...Starting at €8.20
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The Sino-Russian Rapprochement: Energy Relations in a New Era
Abdelal, Rawi; Skalamera, Morena; Tarontsi, SogomonCase HBS-715016-EEconomicsThe United States could enhance or threaten China's energy security but China was unsure of the U.S. intentions. China and the United States were both friends and potential foes. In the meantime, Russia's own ambivalent relationship with the United States and its Western allies worsened. In this context, China and Russia grew closer. Bilateral ties in the energy trade quickly improved: Russian oil exports expanded, while disagreements on the term...Starting at €8.20
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Integrating Beam Suntory (B)
Fubini, David G.; Abdelal, Rawi; Lane, DavidCase HBS-421004-ELeadership and People ManagementSupplements (A) case: The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan's Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 bStarting at €5.74
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
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Engineering Viral Marketing (Spanish version)
Teixeira, Thales S.; Caverly, AlisonCase HBS-513S15MarketingThe Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in part due to the rise of viral marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is ...Starting at €8.20
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El Crisantemo y el Dragón: JAFCO Asia en China
Abdelal, Rawi; Lane, DavidCase HBS-708S25EconomicsEn el otoño de 2002, JAFCO Asia, una subsidiaria de JAFCO Co., Ltd., se convirtió en la primera firma de capital privado extranjero para abrir una oficina en el Parque Científico de Haidian de Beijing. JAFCO fue la firma de capital privado sólo en japonés que operan en China. Como tal, Director de Vincent Chan observó, "JAFCO es el puente entre Japón y China." Sin embargo, bajo ese puente las aguas parecían cada vez más agitada. Mientras que la r...Starting at €8.20
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Building a Software Giant in a Corrupt Environment (Spanish version)
Abdelal, Rawi; Di Tella, Rafael; Kothandaraman, PrabakarCase HBS-711S14EconomicsShortly after Infosys was founded in 1981, its managers faced a major turning point when they made a decision to operate without giving in to the petty corruption rife in the Indian economy. Within just a few years, that decision had truly defined the company. Over the next 25 years, Infosys managers went to extraordinary lengths to avoid even the most modest of practices that they considered inappropriate. Explores the practices and methods that...Starting at €8.20
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Crisis and Reform in Japan's Banking System (B)
Porte, Thierry; Abdelal, Rawi; Alfaro, Laura; Schlefer, JonathanCase HBS-710037-EEconomicsIn 1997, amidst Japan's ongoing financial problems, Prime Minister Ryutaro Hashimoto sought to restructure the financial sector to make it more transparent and globally competitive. He hoped that this effort, dubbed the "Big Bang" after the British financial restructuring of a decade earlier, would prove as successful. But the financial problems, which seemed to have abated, looked as if they might be worsening. Thus, Hashimoto had to weigh prior...Starting at €5.74