HBSP (USA)
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Samsung Electronics (Spanish version)
Siegel, Jordan; Chang, James JinhoCase HBS-707S09StrategyWhen is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics' long-held competitive advantage is under renewed attack. Students also can assess how Samsung should respond to large-scale Chinese entry into its industry.Starting at €8.20
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Lincoln Electric (Spanish version)
Siegel, JordanCase HBS-707S26StrategyWould the cost of starting from scratch be more than sufficiently compensated by the total control the company would enjoy?Starting at €8.20
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Grupo Bimbo (Spanish version)
Siegel, JordanCase HBS-708S20StrategyIn 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China, while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy. Places particular attention on how a multinational firm should best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as wit...Starting at €8.20
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Estrategia de refrigeradoras de Haier U.S. para 2005
Ghemawat, Pankaj; Hout, Thomas M.; Siegel, JordanCase HBS-709S06StrategyHaier, la primera marca de consumo duradero china en los Estados Unidos, tuvo éxito en los mercados refrigerador, congelador, y el aire acondicionado compactos y luego construyó una fábrica de EE.UU. para entrar en el mercado de tamaño completo. Los temas incluyen el valor de un empresario local al fabricante asiático entrar en los Estados Unidos; construcción de marca y posicionamiento de precio; la disyuntiva decisión de localización de abastec...Starting at €8.20
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7-Eleven, Inc. (Spanish Version)
Bell, David E.; Hogan, HalCase HBS-507S03MarketingPuede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.Starting at €8.20
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Hormel Foods
Bell, David E.; Kindred, NatalieCase HBS-520045-EMarketingIn 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known for its legacy meat-based brands such as Hormel Pepperoni and Spam. It also owns brands (many acquired recently) that consumers might not associate with Hormel, such as Wholly Guac...Starting at €8.20
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COFCO Xinjiang Tunhe Co., Ltd.
Bell, David E.; Sesia, AldoCase HBS-508079-EMarketingIn 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had ambitious goals for the company. he wanted Tunhe to be the world's largest supplier of tom...Starting at €8.20
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PureCircle
Bell, David E.; Sesia, AldoCase HBS-510032-EStrategyIn December 2008, the U.S. Food and Drug Administration (FDA determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.-the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained un...Starting at €8.20
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OSI in China
Bell, David E.; Shelman, MaryCase HBS-513045-EStrategyTo maximize their effectiveness, color cases should be printed in color. OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and cha...Starting at €8.20
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Microsoft in Korea
Siegel, Jordan; Pyun, LynnCase HBS-713522-EStrategyMicrosoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively hiring talented members from the so-called excluded group in a society. Related questions include which initiatives are most effective at implementing change in the organization.Starting at €8.20