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Kinyuseisaku: Monetary Policy in Japan (C)
Alfaro, Laura; White, HilaryCase HBS-713086-EEconomicsAssuming office in December 2012, Prime Minister Shinzo Abe was determined to revive Japan's stagnating economy through an ambitious plan known as 'Abenomics.' Under the guidance of the newly appointed governor of the central bank, Haruhiko Kuroda, the Bank of Japan adopted quantitative easing as its new monetary policy, pledging to double the nation's monetary base in two years through the purchase of long-term government bonds. While Kuroda ins...Starting at €5.74
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Singapore's Mid-life Crisis
Vietor, Richard H.K.; White, HilaryCase HBS-714039-EEconomicsSince its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began testing the nation's export-driven growth model. It was also becoming clear that the Singaporean government could no longer focus single-mindedly on economic growth. Was Singapore fa...Starting at €8.20
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Saudi Arabia: Finding Stability after the Arab Spring
Vietor, Richard H.K.; White, HilaryCase HBS-714053-EEconomicsIn 2015, King Salman of Saudi Arabia was juggling several balls as the kingdom's new monarch. At home, there were pressures for liberalization, from women and youth, and pressures for more conservative religious observance and policy from the Muslim "ulema." His domestic economic policy, which entailed diversification, infrastructure construction, education and a move towards a "knowledge economy," remained difficult to implement because of oil's...Starting at €8.20
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Japan's Missing Arrow
Alfaro, Laura; White, HilaryCase HBS-715050-EEconomicsIn late December 2014, Shinzo Abe was elected to another term as the prime minister of Japan. His re-election was largely interpreted as a vote of confidence for his economics policies, collectively referred to as "Abenomics." Comprised of three "arrows," including expansionary monetary policy, fiscal stimulus, and structural reform, these strategies were designed to reverse Japan's two-decade long challenge with deflation and sluggish growth. Ja...Starting at €8.20
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Kinyuseisaku: Política Monetaria en Japón (C)
Alfaro, Laura; White, HilaryCase HBS-714S12EconomicsAsumió el cargo en diciembre de 2012, el primer ministro, Shinzo Abe, se determinó para reactivar economía estancada de Japón a través de un ambicioso plan conocido como 'Abenomics.' Bajo la dirección del nuevo gobernador del banco central, Haruhiko Kuroda, el Banco de Japón adoptó la flexibilización cuantitativa como su nueva política monetaria, comprometiéndose a duplicar la base monetaria de la nación en dos años a través de la compra de bonos...Starting at €5.74
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Managing Consumer Touchpoints at Nissan Japan
Teixeira, Thales S.; Sato, Nobuo; Kanno, AkikoCase HBS-516035-EMarketingIn 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three main consumer touchpoints: mass media advertising, internet auto websites and the physical dealerships. In the last 5 years, the importance of the dealers in influencing car sales had ...Starting at €8.20
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Zalora Philippines: From Growth to Profitability
Ngwe, Donald; Teixeira, Thales S.Case HBS-517009-EMarketingIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a ...Starting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
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Engineering Viral Marketing (Spanish version)
Teixeira, Thales S.; Caverly, AlisonCase HBS-513S15MarketingThe Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in part due to the rise of viral marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is ...Starting at €8.20