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Principles of World-Class Execution: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4492BC-EFor multinational companies in China, the rapid evolution of markets and competition overwhelmingly demands an exacting focus on world-class execution. This chapter highlights the principles that should guide the efforts MNCs make as they ratchet up their ability to execute in China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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The Next Advantage for Manufacturing: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4495BC-EAs competition intensifies in China's new markets, pressures will mount on companies to improve their execution in every aspect of manufacturing. This chapter looks at how some companies have successfully tailored operations to the local realities of China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Talent Holds the Key: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4498BC-EInside multinational companies that are playing to win in China, there is growing recognition that having a balance of global and local staff for important positions is effective for achieving the kind of creative insights needed to make fast, competitive judgments. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
Avery, JillCase HBS-518066-EMarketingA sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da Vinci's painting pay too much? Was it real? Did it matter? The sale of Leonardo's painting allows students to reengineer brand equity to understand from what it is derived and ho...Starting at €8.20
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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Cyprus (A)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCase HBS-714010-EEconomicsCyprus is a small Mediterranean island located at the cross-roads of Europe, Africa, and the Middle East. Since its 1974 split, Cyprus has grown real GDP more than fivefold-in large part because of its development as an "international business" center. The country developed a large network of double-taxation-treaties (including some of the most robust agreements with Russia and other ex-Soviet Republics) that allowed it to serve as a tax-efficien...Starting at €8.20
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Cyprus (B)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCase HBS-714011-EEconomicsStarting at €5.74
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Cyprus (A) and (B), Teaching Note
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesTeaching Note HBS-714012-EEconomicsTeaching Note for 714010 and 714011.Starting at €0.00
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Changing Rules for Business Success: The Rising Bar for Execution in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4491BC-EThe business landscape in China has changed drastically within the last few years, and it continues to evolve at a rapid pace. This chapter shows how this changing landscape requires multinational companies operating here to urgently apply more managerial attention to execution. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20