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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Cyprus (A)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCase HBS-714010-EEconomicsCyprus is a small Mediterranean island located at the cross-roads of Europe, Africa, and the Middle East. Since its 1974 split, Cyprus has grown real GDP more than fivefold-in large part because of its development as an "international business" center. The country developed a large network of double-taxation-treaties (including some of the most robust agreements with Russia and other ex-Soviet Republics) that allowed it to serve as a tax-efficien...Starting at €8.20
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Cyprus (B)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCase HBS-714011-EEconomicsStarting at €5.74
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Cyprus (A) and (B), Teaching Note
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesTeaching Note HBS-714012-EEconomicsTeaching Note for 714010 and 714011.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariCase IVEY-9B19M133-EEntrepreneurship, StrategyWittyFeed, an emerging digital content and technology company, was launched in September 2014 by three friends in the small Indian town of Indore. Within four years, the company had become one of the world’s largest creators and distributors of content thStarting at €8.20
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Sony Pictures Networks India: Strategizing Humour Television Content
Darshan Ashwin Trivedi; Smita Pranav KothariCase IVEY-9B18M199-EStrategyOn October 5, 2017, the chief executive officer of Sony India Pvt. Ltd. (Sony), in Mumbai, India, was concerned about the future of the television show Taarak Mehta Ka Ooltah Chashmah (TMKOC), which aired on the television channel Sri Adhikari Brothers Television (SAB TV), a general-entertainment channel owned by Sony. TMKOC was a flagship, family-friendly comedy show that had enjoyed top ratings for years. However, new comedy shows that featured...Starting at €8.20