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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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Trouble at Tessei, Teaching Note
Bernstein, Ethan S.; Buell, Ryan W.Teaching Note HBS-616031-EService and Operations ManagementIn 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. Given previous leaders' failed attempts to fix Tessei's problems with increased managerial monitoring and controls, Yabe seeks a creative approach...Starting at €0.00
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Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (HBR Case Study and Commentary)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010P-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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Abrir una planta en un lugar pol ticamente candente
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010PStrategyEl CEO de un fabricante correa con sede en Seúl está considerando la apertura de una fábrica en el complejo industrial de Kaesong (KIC), una zona de fabricación de Corea del Sur en Corea del Norte. Tal operación es atractiva por varias razones: Los costos de mano de obra son bajos, el riesgo de capital también es bajo debido a las garantías del gobierno de Corea del Sur, y el CCI, como el área más grande de la cooperación económica entre las dos ...Starting at €8.20
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Train Whistle in the Tiger Reserve (Spanish version)
Buell, Ryan W.; Raman, Ananth; Muthuram, VidhyaCase HBS-617S09Service and Operations ManagementCelebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight customers whose expectations grow with every interaction. To explore this question, the case details the design elements of Oberoi's complex service operation, including its approa...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (Commentary for HBR Case Study)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010Z-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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Oberoi Hotels: Train Whistle in the Tiger Reserve
Buell, Ryan W.; Raman, Ananth; Muthuram, VidhyaCase HBS-615043-EService and Operations ManagementCelebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight customers whose expectations grow with every interaction. To explore this question, the case details the design elements of Oberoi's complex service operation, including its approa...Starting at €8.20
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Zebra Medical Vision
Greenstein, Shane; Gulick, SarahCase HBS-619014-EEntrepreneurshipAn Israeli startup founded in 2014, Zebra Medical Vision, develops algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making diagnoses. By July 2018, Zebra had developed seven algorithms to analyze scans for emphysema, liver density, compression fractures, bone density, brain bleeds, breast cancer, and a calcium s...Starting at €8.20
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Zebra Medical Vision, Teaching Note
Greenstein, Shane; Gulick, SarahTeaching Note HBS-619053-EEntrepreneurshipTeaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company's decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working on brand-new technology, including difficulties finding training data, hiring competition, and negotiating FDA approvals and other government regulations.Starting at €0.00