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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (HBR Case Study and Commentary)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010P-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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Moleskine (A)
Raffaelli, Ryan L.; Sadun, Raffaella; Qu, KathyCase HBS-716407-ELeadership and People ManagementDescribes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the company from a founder-led company to a professionally managed firm by expanding into new geographies, product categories, and distribution channels. They have also recently develop...Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20
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Abrir una planta en un lugar pol ticamente candente
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010PStrategyEl CEO de un fabricante correa con sede en Seúl está considerando la apertura de una fábrica en el complejo industrial de Kaesong (KIC), una zona de fabricación de Corea del Sur en Corea del Norte. Tal operación es atractiva por varias razones: Los costos de mano de obra son bajos, el riesgo de capital también es bajo debido a las garantías del gobierno de Corea del Sur, y el CCI, como el área más grande de la cooperación económica entre las dos ...Starting at €8.20
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Henry Schein: Doing Well by Doing Good
Henderson, Rebecca M.; Sesia, Aldo; Eisenstat, Russell A.; Sadun, RaffaellaCase HBS-714450-EStrategyHenry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive team, many of whom had been with Schein for decades. Besides organic growth, the company relied heavily on acquiring small family-owned businesses to grow, both inside the U.S., and ab...Starting at €8.20
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Henry Schein: Doing Well by Doing Good, Teaching Note
Sadun, RaffaellaTeaching Note HBS-714492-EStrategyTeaching Note for 714450.Starting at €0.00
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Setting Up Shop in a Political Hot Spot (Commentary for HBR Case Study)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010Z-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies
Arpan Kumar Kar; Rituparna Basu; Rohit Kumar JanaCase IVEY-W28483-EInformation Technologies, StrategyEstablished in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next cr...Starting at €8.20
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Saregama India Ltd.: Repositioning the Value Proposition
Rituparna Basu; Neena SondhiCase IVEY-9B19A054-EMarketing, StrategySaregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighteStarting at €8.20