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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A) (Spanish Version)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-916S02StrategyEsquel Group, fabricante de camisas de calidad que conduce, intentó negociar asociaciones a largo plazo con los agricultores a menudo explotadas en Xinjiang (China occidental) para adquirir una variedad de algodón superior. Tratando de conseguir una gran cantidad de algodón especialidad de una manera ética y socialmente responsable, Esquel emprendió una importante iniciativa de 2002 para negociar contratos de creación de valor entre sí, los gobie...Starting at €8.20
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Wyoff and China - LuQuan: Negotiating a Joint Venture (A)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-908046-EStrategyThrough stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jina-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking ways to secure the company's foothold in China's emerging market since the late 90s. When approached by China-LuQuan in 2000, a major Chinese state-owned chemical producer for a join...Starting at €8.20
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Customer Management at Magellan Savings Bank Of Philippines
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanCase IVEY-9B20A038-EMarketing, StrategyIn June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ₱24 million in loans but can only grant ₱18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues...Starting at €8.20
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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B) (Spanish Version)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-916S03StrategyDetalles y evalúa los resultados de la iniciativa de Esquel 2002 para negociar asociaciones a largo plazo con los agricultores a menudo explotadas en Xinjiang (China occidental) para adquirir una variedad de algodón superior.Starting at €5.74
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Ideas Kitchen’s Expansion Fix
Jayanthi Ranjan; Sandeep PuriCase IVEY-9B14M132-EEntrepreneurship, StrategyIdeas Kitchen is a medium-sized kitchen maker that specializes in customizing the modular kitchen. As a result, it has built a loyal customer base. Business has been relatively good for Ideas Kitchen, and the company has been doing well financially. It has been capitalizing on the burgeoning growth of the modular kitchen market in India. However, several foreign players have begun entering the Indian market and almost all of them have been expand...Starting at €8.20
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Should Mahindra Reva Strengthen Its Market Position in India
Jayanthi Ranjan; Sanchita Krishna; Shankar GopinathCase IVEY-9B16M126-EStrategyThe electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained...Starting at €8.20
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Airtel Money: Can the African Success Be Replicated in India
Jayanthi Ranjan; Parijat UpadhyayCase IVEY-9B14E027-EInformation Technologies, StrategyAirtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.Starting at €8.20
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Manik Distribution Agency: An Existential Challenge
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniCase IVEY-W33392-EMarketing, StrategyMr. Dharamdas Desai was running a distribution agency in Madhopura, a town in the state of Madhya Pradesh, India. He asked his son, Paresh, to analyze the business’s financial situation. Paresh found that the business’s post COVID compound annual growth rate was around 4 per cent and the operating profits had also declined. Paresh looked at the business situation and wanted to revamp the business strategically. Paresh came out with three alternat...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-911032-EDetails and evaluates results in Esquel's 2002 initiative to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety.Starting at €5.74