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Bonazzi Indo Joint Venture: Culture Clash or Pure Economics
Naresh Warrier; Gita BajajCase IVEY-9B13M105-EStrategyOwing to the rapidly growing automotive market, international joint venture activity in the auto-components sector has been increasing in India, both in terms of frequency and strategic importance.Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group and the Mumbai-based Indo Group, was set up to manufacture automotive fasteners, primarily for global original equipment manufacturers. There is a confrontational rela...Starting at €8.20
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Kia Motors: Positioning and Growth Strategies in India
Nitin GuptaCase IVEY-9B21A009-EMarketingKia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia’s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia’s compact SUV Sonet would follow the same path. Kia’s positioning strategies had worked very well thus far, and the company had been able to cul...Starting at €8.20
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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A) (Spanish Version)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-916S02StrategyEsquel Group, fabricante de camisas de calidad que conduce, intentó negociar asociaciones a largo plazo con los agricultores a menudo explotadas en Xinjiang (China occidental) para adquirir una variedad de algodón superior. Tratando de conseguir una gran cantidad de algodón especialidad de una manera ética y socialmente responsable, Esquel emprendió una importante iniciativa de 2002 para negociar contratos de creación de valor entre sí, los gobie...Starting at €8.20
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Bengaluru Airport: Crisis Leadership through a Pandemic - Teaching Note
Somnath Baishya; Gita BajajTeaching Note IVEY-W25430-ELeadership and People ManagementTeaching note for product W25429.Starting at €0.00
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Wyoff and China - LuQuan: Negotiating a Joint Venture (A)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-908046-EStrategyThrough stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jina-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking ways to secure the company's foothold in China's emerging market since the late 90s. When approached by China-LuQuan in 2000, a major Chinese state-owned chemical producer for a join...Starting at €8.20
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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B) (Spanish Version)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-916S03StrategyDetalles y evalúa los resultados de la iniciativa de Esquel 2002 para negociar asociaciones a largo plazo con los agricultores a menudo explotadas en Xinjiang (China occidental) para adquirir una variedad de algodón superior.Starting at €5.74
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Bengaluru Airport: Crisis Leadership through a Pandemic
Somnath Baishya; Gita BajajCase IVEY-W25429-ELeadership and People ManagementBengaluru Airport began an expansion project worth US$2 billion in 2018, but by mid-2020 COVID-19 had severely impacted the aviation industry and reduced passenger volume at the airport by half. Although the airport’s leadership team had detected the crisis early and taken swift action, with no cure for the virus in sight business continuity and staff safety were in jeopardy. The next board meeting was in August 2020, less than seven weeks away, ...Starting at €8.20
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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-911032-EDetails and evaluates results in Esquel's 2002 initiative to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety.Starting at €5.74
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Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCase IVEY-9B20A013-EEntrepreneurship, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Starting at €8.20
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Wyoff and China - LuQuan: Negotiating a Joint Venture (A) (Spanish Version)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-910S17StrategyA través de las estancadas negociaciones de joint venture entre sede en Pennsylvania Wyoff Corp. y basada en Jina China y Luquan, retos estratégicos y transculturales de negociación se exploran tanto desde las perspectivas estadounidense y chino. Wyoff, una empresa líder en EE.UU. química ha estado buscando maneras de asegurar punto de apoyo de la compañía en los mercados emergentes de China desde finales de los años 90. Cuando se acercó por Chin...Starting at €8.20