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Clearwater Seafoods - B2C in China
June Cotte; Ramasastry ChandrasekharCase IVEY-9B13A025-EMarketing, StrategyClearwater Seafoods, a Canadian shellfish enterprise, has four decades of experience in business-to-business (B2B) marketing. It harvests seafood, processes it and markets it in bulk to large restaurant chains worldwide. The company wants to pursue growth by marketing seafood directly to individual consumers (B2C) in China. The transition from B2B to B2C raises three fundamental questions. How can the company develop and deploy a go-to-market bus...Starting at €8.20
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New Delhi Water and Power
Singh, Avjeet; Lee, HenryCase HBS-HKS103-EFinanceThe New Delhi Water and Power case compares the efforts by the government of the capital territory of New Delhi to privatize its electric distribution company and reform its municipal water company. The case introduces students to problems surrounding the delivery of water and power infrastructure services common in developing countries and the challenges that governments face when they attempt to reform these two sectors. The case can be taught ...Starting at €8.20