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- Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Drishti Eye Centre: Managing a Sales Force
By Rajeev KumraCollection: Ivey Business School (Canada)Ref.: IVEY-9B17C010-EPublished: Mar 1, 2017Reviewed: Mar 1, 2017Format: PDFPages: 12Language: English - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Political and Economic History of the People's Republic of China: An Annotated Timeline
Collection: HBSP (USA)Ref.: HBS-309073-EPublished: Dec 2, 2008Reviewed: Jun 28, 2010Format: PDFPages: 14Language: English - Teaching Note
Integrated Centre for Consultancy Private Limited: Public Relations in India - Teaching Note
By Rajeev KumraCollection: Ivey Business School (Canada)Ref.: IVEY-W27237-EPublished: Jul 21, 2022Format: PDFPages: 15Language: English - Case
VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Collection: Ivey Business School (Canada)Ref.: IVEY-W27265-EPublished: Sep 20, 2022Format: PDFPages: 16Language: English - Case
Teracom Limited: Appointing a Consumer Distributor
By Rajeev KumraCollection: Ivey Business School (Canada)Ref.: IVEY-9B16A029-EPublished: Jul 18, 2016Reviewed: Jul 18, 2016Format: PDFPages: 9Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: PDFPages: 16Language: English