Default Category
-
iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCase IVEY-9B21M047-EEconomics, StrategyIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Starting at €8.20
-
Sony Corporation’s Aibo: An Intelligent Decision
Tulsi JayakumarCase IVEY-9B18M036-EStrategyIn November 2017, the chief executive officer of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony Corporation, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to addre...Starting at €8.20
-
Hindustan Unilever Ltd.: Creating Shared Value in a VUCA World
Tulsi JayakumarCase IVEY-9B13M129-EStrategyHindustan Unilever Ltd. can trace its current-day profitable business operations in its Doom Dooma factory in the conflict-ridden northeastern state of Assam (India) to its proactive corporate responsibility initiatives since the start of its operations. A spurt in sales in the personal care segment has led the company to consider capacity expansion. The company needs to decide whether to continue to invest in Assam despite three challenges: oper...Starting at €8.20
-
Sudarshan Chemicals India: Crowd-sourcing for Corporate Sustainability
Tulsi Jayakumar; Nilotpal Ray; Divya Mulanjur; Debopam Basu; Gayatri PatkarCase IVEY-9B14M065-EStrategySudarshan Chemicals Industries is a top player in the Indian chemicals industry. This case traces the remodelling of its corporate social responsibility (CSR) initiative, both along scientific lines and aligned to its core business strategy. Faced with an informal and unstructured CSR initiative, the company uses an innovative method of problem-solving – crowd-sourcing ideas from a top business school in India. A team of students assesses the sit...Starting at €8.20
-
AirAsia India: Clash for the Indian Skies
Tulsi JayakumarCase IVEY-9B14M111-EStrategyArmed with an air operator's permit, Air Asia, a Malaysian low-cost carrier airline, is preparing to enter the Indian aviation market. AirAsia is known as an aggressive player globally. It plans to use aggressive pricing strategies to revolutionize air travel in India and gain competitive edge in the aviation market through highly competitive operational targets. How will AirAsia India’s entry and its aggressive pricing decisions work in the olig...Starting at €8.20
-
Li & Fung 2012
McFarlan, F. Warren; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-312102-EKnowledge and CommunicationMidway through its current three-year plan, Li & Fung stop to assess the path it is taking in extending its distribution network business in Asia.Starting at €8.20
-
Appellation Shanxi: Grace Vineyard
Kirby, William C.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-309075-EGrace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation company leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operatio...Starting at €8.20
-
CNOOC: Building a World-Class Energy Company
Bower, Joseph L.; Dai, Nancy Hua; Shih-ta Chen, MichaelCase HBS-311074-ETo maximize their effectiveness, color cases should be printed in color. Fu Chengyu is the fifth CEO to lead China National Offshore Oil Company - an SOE founded in 1982 to exploit Chinese offshore deposits. In 2010 he is trying to decide how to drive further growth in a company that has grown 556 times in less than 30 years, with profits grown 2600 times. He believes that the way CNOOC has been managed, a blend of market orientation and concern ...Starting at €8.20
-
Hang Lung Properties and the Chengdu Decision (A)
Macomber, John D.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-210089-EFinanceTo maximize their effectiveness, color cases should be printed in color. A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1billion US for over 4,000,000 square feet of building. Hang Lung Properties has enjoyed success in residential building in Hong Kong but has focused on very limited projects in China, no...Starting at €8.20
-
Natural Ice Cream: Professionalizing a Family Business
Tulsi JayakumarCase IVEY-9B19M069-EStrategyIn January 2018, the second-generation scion and director of Natural, an Indian ice cream family business, was preparing for a meeting with the general manager of the company’s retail operations. The company was founded by the director’s father in 1984 unStarting at €8.20