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Norio Ohga: The Fifth President of Sony Corporation
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1481-EStrategyThe case analyses the conceptual scheme or model identified in Norio Ohga's management style, which we call the proto-image of the firm (PIF) approach. Sony's success in its diversification strategy is explained on the basis of PIF.Starting at €8.20
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Chihiro Kanagawa, President of Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1483-EStrategyThis case examines the professional career of Chihiro Kanagawa, and shows how he turned Shin-Etsu Chemicals into a major international player in a sector in which Japanese companies had traditionally been uncompetitive. The case illustrates Kanagawa's dynamic management style and the value system on which it is based and we call the profit- arithmetic (PA) approach. Shin-Etsu Chemical's success by not spending money on projects not generating imm...Starting at €8.20
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Chihiro Kanagawa, Presidente de Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1483StrategyEste caso revisa la carrera profesional de Chihiro Kanagawa y explica cómo convirtió Shin-Etsu Chemicals en uno de los participantes más importantes a nivel internacional en un sector en el que históricamente las empresas japonesas no habían sido competitivas. El caso ilustra el estilo de gestión dinámico de Kanagawa y el sistema de valores en los que se basa y que denominamos política "profit- arithmetic" (PA). Asimismo se explica el éxito de la...Starting at €8.20
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Future Group — Branding Private Labels
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B11A004-EMarketing, StrategyIndia’s largest domestic retail group, the Future Group, is pursuing a novel private-label strategy. In a country dominated by small-scale retailers, it is using its scale to launch private-label brands in several product categories. It is planning to delink these new offerings from the store brand and make them available through other retailers. Future Group hopes to derive most of its growth over the next few years from this initiative.The case...Starting at €8.20
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First Energy
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B12A001-EEntrepreneurship, Marketing, StrategyIn September 2011, the CEO of First Energy Private Ltd, a start-up enterprise in the alternative energy industry in India, is at a critical juncture. The company has commercialized the technology of biomass cook stoves and has been providing, since 2007, clean and affordable cooking solutions to customers in rural India. A marginal rise in the price of biomass fuel in early 2011 has, however, led to a steep fall in demand, making the continuance ...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (HBR Case Study and Commentary)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010P-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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d.light design
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B14A023-EEntrepreneurship, Marketing, StrategyIn 2009, a U.S.-based social enterprise, d.light design, launched its innovative brand of solar lamp in India. Although the company has gained market share, the category as a whole is not growing. In 2014, The solar lamp market in India is complex, as a result of being both fragmented and disorganized. The company’s new head of Indian operations faces three dilemmas: How can the company scale up? How can the company improve the productivity of it...Starting at €8.20
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Best Buy Inc. - Dual Branding in China (Spanish version)
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B09AS16Marketing, StrategyUn mes después de que Best Buy Inc. (Best Buy), el vendedor más grande de productos electrónicos de consumo en los Estados Unidos, adquirieron Five Star, el tercero vendedor más grande de electrodomésticos y los productos electrónicos de consumo en China en mayo de 2006, la administracíon de Best Buy está evaluando una opción de marca. ¿Se debe Five Star perder su identidad y se comercializa como Best Buy? ¿O mejor debería Best Buy mantener la ma...Starting at €8.20
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Dabur India Ltd. - Globalization
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B09A017-EMarketing, StrategyDabur, an Indian consumer package goods company, had established a strong brand equity in India by offering, for decades, a vast portfolio of over-the-counter products. In seeking international expansion in 1987, it first took the export route. It also followed the customer, targeting the Indian diaspora in the Middle East, Africa and the United States, already familiar with the brand. By 2006, Dabur had set up five manufacturing facilities outsi...Starting at €8.20
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Abrir una planta en un lugar pol ticamente candente
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010PStrategyEl CEO de un fabricante correa con sede en Seúl está considerando la apertura de una fábrica en el complejo industrial de Kaesong (KIC), una zona de fabricación de Corea del Sur en Corea del Norte. Tal operación es atractiva por varias razones: Los costos de mano de obra son bajos, el riesgo de capital también es bajo debido a las garantías del gobierno de Corea del Sur, y el CCI, como el área más grande de la cooperación económica entre las dos ...Starting at €8.20