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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (HBR Case Study and Commentary)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010P-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services
Rambalak Yadav; Pallavi PandeyCase IVEY-W25576-EMarketing, StrategyBlu-Smart Mobility Pvt. Ltd. (BluSmart) was India’s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors’ attention and received millions in funding to grow its fleet. It also planned to expand ...Starting at €8.20
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services - Teaching Note
Rambalak Yadav; Pallavi PandeyTeaching Note IVEY-W25577-EMarketing, StrategyTeaching note for product W25576.Starting at €0.00
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Abrir una planta en un lugar pol ticamente candente
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010PStrategyEl CEO de un fabricante correa con sede en Seúl está considerando la apertura de una fábrica en el complejo industrial de Kaesong (KIC), una zona de fabricación de Corea del Sur en Corea del Norte. Tal operación es atractiva por varias razones: Los costos de mano de obra son bajos, el riesgo de capital también es bajo debido a las garantías del gobierno de Corea del Sur, y el CCI, como el área más grande de la cooperación económica entre las dos ...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (Commentary for HBR Case Study)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010Z-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20
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Setting Up Shop in a Political Hot Spot (HBR Case Study)
Chun, Patrick; Coleman, John; El-Hage, NabilArticle HBS-R1010X-EStrategyThe CEO of a watchband manufacturer based in Seoul is considering opening a factory in the Kaesong Industrial Complex (KIC), a South Korean manufacturing zone in North Korea. Such an operation is appealing on several counts: The costs of labor are low, capital risk is also low because of South Korean government guarantees, and the KIC, as the largest area of economic cooperation between the two Koreas, could be a step toward a unified peninsula. ...Starting at €8.20