Default Category
-
Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
-
BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services
Rambalak Yadav; Pallavi PandeyCase IVEY-W25576-EMarketing, StrategyBlu-Smart Mobility Pvt. Ltd. (BluSmart) was India’s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors’ attention and received millions in funding to grow its fleet. It also planned to expand ...Starting at €8.20
-
BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services - Teaching Note
Rambalak Yadav; Pallavi PandeyTeaching Note IVEY-W25577-EMarketing, StrategyTeaching note for product W25576.Starting at €0.00
-
A G.ho.st Story - Teaching Note: The challenges of an Israeli-Palestinian Business
Essof, Azav; Ribera, AlbertoTeaching Note DPOT-42-EInformation TechnologiesTeaching Note of the case DPO-185-EStarting at €0.00
-
A G.ho.st Story: The Challenges of an Israeli-Palestinian Business
Ezov, Assaf; Ribera, AlbertoCase DPO-185-EInformation TechnologiesThis case is about the creation and development of a technological start-up by an Israeli entrepreneur and his Palestinian partner, with the fundamental goal of facilitating peace between the two peoples and contributing to their economic development. It shows the geopolitical difficulties which have arisen and continue to do so in this joint venture, affecting both everyday work and financing.Starting at €8.20