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- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: pdfPages: 9Language: English - Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: pdfPages: 13Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: pdfPages: 14Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: pdfPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: pdfPages: 5Language: English - Case
Pepperfry.com: Marketing to Manage Customer Experience
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A034-EPublished: Jun 7, 2017Reviewed: Jun 6, 2017Format: pdfPages: 8Language: English - Case
Ludhiana City Bus Services Limited: Pricing for Profits
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A019-EPublished: May 26, 2014Reviewed: May 26, 2014Format: pdfPages: 12Language: English