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Konica Minolta Business Solutions (HK) Ltd.: Pioneering Corporate Social Entrepreneurship
Kevin Au; Rebecca ChungCase IVEY-9B19M008-EEntrepreneurship, StrategyKonica Minolta Business Solutions (HK) Ltd. was likely the first multinational corporation in Hong Kong to put the ideas of corporate social enterprising into practice. Its new service business that was launched in 2014 (the i-Transform Station) employed so-called “hidden youths”—disadvantaged individuals who refrained from joining mainstream society—empowering them to reconnect with society. While the initiative drew the attention of the company...Starting at €8.20
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Succession in Chinese Family Businesses (A): Fotile and the Mao Family
Jean Lee; Rebecca Chung; An JingCase IVEY-9B15C020-EEntrepreneurship, Leadership and People Management, StrategyThe three cases in this series focus on two Chinese families’ experiences with entrepreneurship and succession. Because most family businesses in China are relatively young, these first-generation entrepreneurs use their own approach to identify and develop their successors, and to pass their “wealth” to their offspring in a context shaped by unique Chinese cultural elements. The role-play exercise that relates to the (C) case illustrates the cur...Starting at €8.20
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Drishti Eye Centre: Managing a Sales Force
Rajeev KumraCase IVEY-9B17C010-EEntrepreneurship, Leadership and People Management, StrategyAs a small-scale hospital located in the city of Faridabad in northern India, Drishti Eye Center (Drishti) had recently expanded its operations by diversifying into pharmaceutical sales. The founder and managing director of the hospital soon faced conflict among the members of his sales force when a young sales representative received a poor performance evaluation, which he viewed as unfair. In response to this situation, the salesman decided to ...Starting at €8.20
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GE China Technology Center: Evolving Role in Global Innovation
Haiyang Li; Rebecca ChungCase IVEY-9B15M099-EEntrepreneurship, StrategyAWARD WINNING CASE - Bringing Technology to Market Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. This case describes how General Electric has developed its China Technology Center over the past decade. The case also elaborates on the changing role of the China Technology Center in General Electric’s global research and development strategy. In 2000, General Electric set up its China Technology Center ...Starting at €8.20
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Wensli Silk: Succession and International Luxury Branding
Jean Lee; Rebecca Chung; An JingCase IVEY-9B16C023-EEntrepreneurship, Leadership and People Management, StrategyIn 2011, China-based Wensli Group’s newly appointed chairwoman was preparing to transform the company’s silk business into a global luxury brand. It was a lofty goal for a company that started out as a township silk factory before growing into the largest silk-producing company in China. Tapping into the luxury market, however, presented a challenge because Chinese companies were better known for producing cost-conscious products. That meant Wens...Starting at €8.20
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Integrated Centre for Consultancy Private Limited: Public Relations in India - Teaching Note
Rajeev KumraTeaching Note IVEY-W27237-EKnowledge and Communication, MarketingTeaching note for product W27236.Starting at €0.00
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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Teracom Limited: Appointing a Consumer Distributor
Rajeev KumraCase IVEY-9B16A029-EEntrepreneurship, Marketing, StrategyTeracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to...Starting at €8.20
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Mahindra and Mahindra Finance Services Limited: Empowering Rural Customers in India
Rajeev KumraCase IVEY-9B14A065-EEntrepreneurship, Marketing, StrategyMahindra and Mahindra Financial Services Limited is a non-banking finance company in India whose product portfolio includes vehicle loans, used vehicle financing, housing finance, personal loans, fixed deposits, mutual fund distribution, insurance broking, gold loans and loans for construction equipment. Catering to the rural poor across India, the company has close to 6,600 employees, mostly hired locally to serve local needs. Because it focuses...Starting at €8.20
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Neoglory Holdings Group: The Succession Choice
Jean Lee; Rebecca Chung; Yunting Lu; An JingCase IVEY-9B15C040-EEntrepreneurship, Leadership and People Management, StrategyIn 2008, the chairwoman of the Neoglory Holdings Group (Group) convinced her 23-year-old son to join the Group’s fashion jewelry business. By 2014, she was determined to quadruple the Group’s assets to RMB 100 billion in 10 years. While she had just appointed her son as the vice-president of the Group in order to help her achieve such an ambition, she pondered when she should let him fully take over the Group; whether she should hire non-family e...Starting at €8.20