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Women's Tennis Association Comes to China - But Who (B)
W. Glenn Rowe; Sharda PrashadCase IVEY-9B10M027-EStrategyIn 2007, the Women's Tennis Association (WTA) was facing a saturated market for women's tennis and identified Asia as a growth area. Subsequently, it committed to opening a regional office in Beijing but was unsure how to approach staffing the local office. The dilemma revolved around the intricacies of determining the appropriate mix of local employees and expatriates. The goal of the staffing plan was to achieve a quick, efficient and lasting p...Starting at €5.74
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Consultancy Development Organization
W. Glenn Rowe; Unnat KohliCase IVEY-9B08M034-EStrategyThe director of Consultancy Development Organization (CDO), a not-for-profit organization that helps develop the consultancy profession in India, needs to respond to CDO's poor morale and specifically to the recent incident with the deputy director of projects. The director's encounter with the deputy director was the latest in a series of frustrating experiences that he has faced since joining CDO the previous year. The director needs to decide ...Starting at €8.20
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The Rise of Populism and Italy's Electoral "Tsunami"
Abdelal, Rawi; Roscini, Dante; Corsi, ElenaCase HBS-719042-EEconomicsThe case explores several reasons behind the rise of populism in Italy and ponders the long-term sustainability of populist governments. Italy's March 2018 elections led to a populist government which included the right-wing League and the anti-establishment 5 Star Movement. To respect their electoral promises, the two parties came up with a budget plan which provided for a public deficit at 2.4%, a figure higher than what the previous administra...Starting at €8.20
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Yama Ribbons & Bows Co., Ltd.: Where to Next
Zhiduan Xu; W. Glenn RoweCase IVEY-9B14M077-EEntrepreneurship, StrategyIn March, 2014, the founder and chairman of the board of Yama Ribbons & Bows Co., Ltd., the world's largest polyester ribbon manufacturer based in Xiamen, China, was reflecting on the awards, accolades, victories and revenue growth that he had achieved over the past 16 years. In spite of the problems that beset the Chinese ribbons industry — intense competition, rising labour and production costs and strict international regulation of imports — t...Starting at €8.20
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Women's Tennis Association in Asia - But Where (A)
W. Glenn Rowe; Sharda PrashadCase IVEY-9B10M026-EStrategyIn 2007, the Women's Tennis Association (WTA) was facing a saturated market for women's tennis and identified the emerging middle-class in Asia as a growth area. The chief operating officer (COO) of the WTA was faced with a dilemma: He had to decide the new location of the Asian regional office of the WTA and present his recommendation at both the next board meeting and the WTA Global Advisory Council. The COO's presentation had to include the ra...Starting at €8.20
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ABB: "In China, for China"
Trumbull, Gunnar; Corsi, Elena; Farri, ElisaCase HBS-711044-EEconomicsABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil.Starting at €8.20
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The Michelin Restaurant Guide: Charting a New Course
Khaire, Mukti; Corsi, Elena; Lenhardt, JeromeCase HBS-814088-EEntrepreneurshipCreated in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales however had dropped, following the emergence of free, online guides, global players, and more broadly, the wider diffusion of the Internet. In 2012, the Guide had launched a new ra...Starting at €8.20
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Fara Management Organization (FMO): The Fara System Decision
W. Glenn Rowe; Pouya SeifzadehCase IVEY-9B13M043-EStrategyThe founder and CEO of a management company needs to address the future of its joint venture in Iran with a U.S. developer of enterprise resource planning (ERP) systems. The joint venture partners need to decide whether to pursue a potential client’s request for a custom version of the ERP system that the joint venture sells. The two partners disagree regarding the strategic direction forward, but must make a decision.Starting at €8.20
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XiamenAir in 2014: The Dreamliner Decision
W. Glenn Rowe; Xiaomei GuoCase IVEY-9B14M054-EStrategyIn spring 2014, XiamenAir is the most profitable of the five largest airlines in China. With bases in Xiamen, Fuzhou and Hangzhou, its flight network covers major cities in China with international service to Macao, Taiwan, Hong Kong and other Southeast Asian countries. The company prides itself on its differentiation strategy: customer service, building a brand and reputation that its customers trust and providing a service for which its custome...Starting at €8.20
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Ujaala Borderline General Insurance Company Limited
W. Glenn Rowe; Lyn Purdy; Unnat KohliCase IVEY-9B11C033-ELeadership and People Management, StrategyIn the last two years, Ujaala Borderline had lost two key accounts and the bidding process for a third large account. Ujaala Borderline’s CEO and an executive VP had just left a meeting with the firm’s largest client, Sweekar Iron and Steel. Sweekar’s CEO had informed them that he was taking his firm’s business from Ujaala Borderline and going with another provider. He had pointed out several servicing issues that had occurred over the last two y...Starting at €8.20