Stanford Graduate School of Business (USA)
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Topgolf: Building a Global Sports Entertainment Community
Foster, George; van der Wal, CorCase SGSB-SPM57-EStrategyTopgolf started with the simple concept that it was time to rethink the “joyless mud fields” of golf—and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company’s first facility, opened in 2000 northwest of central London. Topgolf differentiated itself from traditional driving ranges by offering covered bays, multiple screens, patios and cafés—in addition to new golf accuracy challenges based on scoring tied...Starting at €8.20
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Crocs (A): Revolutionizing and Industry's Supply Chain Model for Competitive Advantage
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MCase SGSB-GS57A-EService and Operations ManagementEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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Rick Welts: NBA and Club Leadership Roles Provide Platform for Broader Societal Change
Foster, George; van der Wal, Cor; Gutierrez, Gerzain; Naidu, ZachCase SGSB-L38-ELeadership and People ManagementRick Welts has been one of the most successful and lauded business executives in professional sports. He made remarkable contributions to the NBA league office, and was president of three NBA teams which won seven championships during his tenure. He was elected to the basketball Hall of Fame in 2018, a rare distinction for a business-side executive who was not an owner or commissioner. In 2011, he became the first openly gay high-level sports exe...Starting at €8.20