Stanford Graduate School of Business (USA)
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Axel Springer in 2016: From Transformation to Acceleration
Burgelman, R; Siegel, R; Kissick, RCase SGSB-E610-EEntrepreneurshipAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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DKSH in 2011 and 2012 - Teaching note
Burgelman, R; , Ludescher, MCase SGSB-SM204TN-EStrategyThe case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1) Asia as the growth market per se, driven by the thriving middle classes of the emerging economies, 2) growing inner-Asian trade, and 3) the tendency of companies to outsource, stemming from the c...Starting at €8.20
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Flibe Energy: Pursuing a Safe, Affordable, and Sustainable Energy Future
Burgelman, R; Siegel, R; Nolan, SCase SGSB-SM208-EStrategyFlibe Energy is a startup in the nuclear power space seeking to find a safe way to enable nuclear energy using a technology previously dismissed by the US government since it could not be used for making material for nuclear weapons. The founders believe they have found a way to create safe, clean energy using a proven but forgotten technology. The challenges are steep, however, as proof of the technology will require hundreds of millions of doll...Starting at €8.20
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCase SGSB-SM219-EStrategyIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Starting at €8.20
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The Chinese Wireless Communications Industry in 2012 and Beyond: An Industry Note
Burgelman, R; Gang, Zheng,, Yajuan, WangCase SGSB-SM227-EStrategyThis industry note provides an extensive overview of the wireless communications industry in China at the end of 2012. At the time China had over 1.1 billion mobile subscribers, and the country was predicted to have 500 million smartphones in use by the end of 2013. The note discusses the industry’s value chain (carriers, device manufactures, component providers, content and applications providers, and telecom equipment providers), and the role o...Starting at €8.20
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Bonnier News in 2016 and Beyond: Balancing Legacy and Innovation
Burgelman, R; Melvin, SCase SGSB-SM251-EStrategyBonnier News was Sweden’s leading media group and a paragon in the nation’s cultural, economic, and political circles. It was one of six divisions of Bonnier AB, a company founded by Gerhard Bonnier in 1804 that remained wholly owned by the Bonnier family, with 8,000 employees and operations in 15 countries. Bonnier News, which published three major papers in Stockholm, Dagens Nyheter, Dagens Industri, and Expressen and the southern Swedish dai...Starting at €8.20
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Deutsche Telecom in 2016: Driving Disruption from within the Industry
Burgelman, R; Schifrin, DCase SGSB-SM255-EStrategyIn 2016, Deutsche Telekom’s CEO Tim Höttges was steering the €69 billion telecom incumbent in new directions and seeking to disrupt the industry from within. The company’s tagline was “Life is For Sharing.” Its goal was to be Europe’s leading digital communication services company that was most trusted by consumers and business customers for safely sharing content. Höttges wanted to achieve this by having the best network, the best service, the b...Starting at €8.20
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PayPal in 2015: Reshaping the Finanical Services Landscape
Burgelman, R; Siegel, R; Lippincott, HCase SGSB-E572-EEntrepreneurshipThe case follows PayPal, a digital payments platform that found early success processing online payments for purchases on eBay, which acquired the company in 2002. The case begins by describing the decision by eBay in 2014 to spin off PayPal and the strategic challenges facing its new CEO, Dan Schulman, who encountered significant strategic issues leading PayPal as an independent company. When the separation from eBay finalized in July 2015, Pa...Starting at €8.20
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DKSH in 2011
Burgelman, R; , Ludescher, MCase SGSB-SM204-EStrategyThe case describes the history and transformation of DKSH, a privately-held global trading company headquartered in Zurich, Switzerland, that has been doing business in the Far East for some 150 years. The case focuses on the efforts of CEO Joerg Wolle since 1999 to bring together several independent family-owned Swiss-based trading houses under one corporate roof and to transform successful but steady old-fashioned trading houses into a new type...Starting at €8.20
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DKSH in 2012: Preparing for Continued Rapid Growth
Burgelman, R; , Ludescher, MCase SGSB-SM204B-EStrategyThe case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1) Asia as the growth market per se, driven by the thriving middle classes of the emerging economies, 2) growing inner-Asian trade, and 3) the tendency of companies to outsource, stemming from the c...Starting at €8.20