Stanford Graduate School of Business (USA)
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20
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ServiceNow: Workflow Platform Driving Rapid Organic Growth
Siegel, Robert; Goldberg, Amir; Mirabile, DominicCase SGSB-E771-EEntrepreneurshipThis case follows the organic growth story of ServiceNow, a workflow platform serving enterprise customers. ServiceNow found product-market fit in streamlining workflows for IT service management. It later evolved its product, engineering, and go-to-market organizations to expand first into adjacencies within IT and then into additional domains such as HR, customer service, and others. The case charts ServiceNow’s path of organic growth towar...Starting at €8.20