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- Case
Customer Lifetime Value Analysis (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S01Published: Jul 27, 2010Reviewed: Jan 18, 2017Format: PDFPages: 9Language: Spanish - Case
Should She Stay or Should She Go? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-412S25Published: Aug 24, 2011Format: PDFPages: 12Language: Spanish - Case
Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Collection: HBSP (USA)Ref.: HBS-917S14Published: Nov 16, 2015Format: PDFPages: 12Language: Spanish - Case
Craig Weatherup (Spanish version)
Collection: HBSP (USA)Ref.: HBS-418S21Published: Mar 27, 1994Reviewed: Mar 30, 1995Format: PDFPages: 1Language: Spanish - Case
Armarium: Luxury Fashion Brands for Rent
Collection: HBSP (USA)Ref.: HBS-518047-EPublished: Dec 13, 2017Reviewed: Mar 6, 2019Format: PDFPages: 20Language: English - Case
Adeo Health Science: Turning a Product into a Brand
Collection: HBSP (USA)Ref.: HBS-518065-EPublished: Jan 7, 2018Reviewed: May 20, 2019Format: PDFPages: 18Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: PDFPages: 21Language: English - Case
Kraft Heinz: The $8 Billion Brand Write-Down
By Avery, JillCollection: HBSP (USA)Ref.: HBS-519076-EPublished: Apr 4, 2019Reviewed: Jul 24, 2019Format: PDFPages: 30Language: English - Case
J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
Collection: HBSP (USA)Ref.: HBS-514073-EPublished: Jan 2, 2014Format: PDFPages: 19Language: English