HBSP (USA)
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Yatooq: Longing for Arabic Coffee
Roberge, Mark N.; Yucaoglu, Gamze; Al-Rachedy, SamerCase HBS-819075-EFinanceAs one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for "craving" or "longing". She soon realized that the brewing process was just as important as the blend in consistently producing a great cup of Arabic coffee. Therefore, she developed the world's f...Starting at €8.20