HBSP (USA)
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Taking a Chinese Company Global (Spanish version)
Khanna, Tarun; Vargas, Ingrid; Palepu, Krishna G.Case HBS-718S02StrategyIn 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an international player with nearly $4 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe and the United States as a...Starting at €8.20
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Arup: Building the Water Cube
Eccles, Robert G.; Edmondson, Amy C.; Karadzhova, DilyanaCase HBS-410054-ELeadership and People ManagementArup, an engineering firm, collaborated with PTW Architects and China Construction Design Institute to develop a design for the 2008 Beijing Summer Olympics Aquatics Center design competition. Their winning concept for the Water Cube combined elements of Chinese culture with innovative materials and sustainability requirements. The multidisciplinary and cross-company team, based in Sydney, Australia with counterparts in Beijing, faced project man...Starting at €8.20