HBSP (USA)
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The Big Lie of Strategic Planning (Spanish version)
Martin, RogerArticle HBS-R1401FStrategyStrategy making forces executives to confront a future they can only guess at. It's not surprising, then, that they try to make the task less daunting by preparing a comprehensive plan for how the company will achieve its goal. But good strategy is not the product of endless research and modeling; it's the result of a simple process of thinking through how to hit a target and whether it's realistic to try. Discomfort is part of the process. If yo...Starting at €8.20