HBSP (USA)
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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InnoCentive.com (B)
Lakhani, Karim R.; Lonstein, EricCase HBS-612026-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external network. Instead, IC@W enabled clients to foster open collaboration amongst its own employees. IC@W became the fastest growing product in InnoCentive's portfolio. In 2010, InnoCentive add...Starting at €5.74
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InnoCentive.com (C)
Lakhani, Karim R.; Lonstein, EricCase HBS-612027-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese ear...Starting at €5.74
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TopCoder (B)
Lakhani, Karim R.; Lonstein, Eric; Pokrywa, Stephanie HealyCase HBS-612044-EKnowledge and CommunicationTopCoder develops software for clients through online tournaments, drawing from a community of 275,000 people. The case provides an update on TopCoder's growth and resulting changes in its platform and business model. Specifically, its decision to virtualize the project management role. Issues related to the scalability, profitability and growth of this approach are explored. This case is accompanied by a Video Short that can be shown in class o...Starting at €5.74
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Dropbox: 'It Just Works'
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-811065-EEntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Code.org
Kim, John Jong-Hyun; Barley, Lauren; Ciechanover, Allison M.Case HBS-317008-EThe case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's mult...Starting at €8.20
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Flying J (A)
Deshpande, Rohit; Barley, LaurenCase HBS-508074-EMarketingThe largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.Starting at €8.20
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCase HBS-510120-EThis case supplements the "Flying J (A)" case.Starting at €5.74