HBSP (USA)
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCase HBS-709404-EStrategyOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Starting at €8.20
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Ultimate Fighting Championship: License to Operate (A)
Serafeim, George; Welch, KyleCase HBS-112011-EAccounting and ControlThe case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with Lorenzo Fertitta deciding whether to invest in the company.Starting at €8.20
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GoodGuide
Serafeim, George; Eccles, Robert G.; Clay, Tiffany A.Case HBS-112031-EAccounting and ControlGoodGuide, a high-technology start-up company, founded by University of California Professor at Berkeley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.Starting at €8.20
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KKR: Leveraging Sustainability
Eccles, Robert G.; Serafeim, George; Clay, Tiffany A.Case HBS-112032-EEntrepreneurshipThe case describes KKR's Green Portfolio Program, one of the firm's environmental initiatives, which has achieved $160 million in cost savings. While pleased with its progress in achieving greater energy efficiency and reduced carbon emissions, the firm is looking for other ways to expand its sustainability initiatives, such as in its supply chain and incorporating sustainability into its due diligence and deal making processes.Starting at €8.20
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Attack of the Clones: Birchbox Defends Against Copycat Competitors
Coles, Peter A.; Edelman, BenjaminCase HBS-912010-EStrategyBirchbox offers trial-sized beauty products delivered monthly by mail -- attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?Starting at €8.20
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Arcos Dorados: Decarbonizing McDonald's in Latin America
Serafeim, George; Toffel, Michael W.; Buitrago, Jenyfeer Martinez; Cal, MarianaCase HBS-623017-EKnowledge and CommunicationThis case describes the decarbonization strategy of Arcos Dorados-McDonald's largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean-and how the company measured its greenhouse gas (GHG) emissions, including those generated directly by the company and by all of its suppliers. Set in May 2022, the case also describes the challenges faced by the company to understand the composition of its carbon...Starting at €8.20
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Intel: Exploring Market Opportunities in Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Case HBS-412100-ESeeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines detail...Starting at €8.20
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Leasing Decision at Magnet Beauty Products, Inc.
Palepu, Krishna G.; Serafeim, GeorgeCase HBS-111039-EAccounting and ControlA fast-growing retailer is facing two different leasing options for its stores. In choosing between the two options, management is considering the potential impact of the two options on the company's financial statements, in light of the proposed new accoStarting at €8.20