HBSP (USA)
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Banorte and the Capital Call Facility: Infrastructure Finance in Mexico
Macomber, John D.; Larangeira, Carla; Miguel, FernandaCase HBS-219049-EFinanceAs a result of Mexico's pension industry deregulation, pension funds were able to invest in energy and infrastructure projects through a variety of financial instruments, particularly through Capital Development Certificates (CKDs), an asset class that served as a vehicle for investing in unlisted companies. By the end of 2017, pension funds had invested more than $16 billion in infrastructure, with CKDs as the primary investment vehicle for this...Starting at €8.20
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Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Cin polis
Margolis, Joshua D.; Miguel, FernandaCase HBS-421053-ELeadership and People ManagementTwo weeks after Cin polis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cin polis, Latin America's largest movie theater chain and the fourth largest in the world, welcoming 134 million moviegoers in 2011, had never distributed a film in its 40-plus years of existence, nor had there ever been an instance...Starting at €8.20