HBSP (USA)
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Robert K. Steel at Wachovia (A)
Mukunda, Gautam; Hsieh, Nien-he; Lane, DavidCase HBS-418055-ELeadership and People ManagementIn September 2008, Robert Steel presided over the sale of Wachovia, a top U.S. bank, less than three months after becoming its CEO. Wachovia's exposure to risky home loans led depositors and creditors to flee the bank on Friday, September 26, after the FDIC seized and sold a smaller bank with similar exposure, whose collapse nonetheless made it the biggest bank failure in U.S. history. Faced with Wachovia's impending bankruptcy, the FDIC interven...Starting at €8.20
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Fresh to Table
Mukunda, Gautam; Holtom, Brooks C.Case HBS-917541-ELeadership and People ManagementAfter the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company leaders discover that several key employees, including two that were recently promoted, had been spending substantial time on internal social media channels disparaging other employees, ...Starting at €8.20
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Fresh to Table (Spanish version)
Mukunda, Gautam; Holtom, Brooks C.Case HBS-918S13Leadership and People ManagementAfter the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company leaders discover that several key employees, including two that were recently promoted, had been spending substantial time on internal social media channels disparaging other employees, ...Starting at €8.20
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Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (B)
Mukunda, Gautam; DeLong, Thomas J.; Sesia, AldoCase HBS-415049-ELeadership and People ManagementThis (B) case describes the actions Andre Wyss, President of Novartis Pharmaceuticals Corp., took in early 2012 to transform the company's General Medicines group and build its speciality medications marketing the selling capabilities in the face of falling revenues and an imminent workforce reduction. Rather than downsize the organization quickly to save costs, Wyss and his team took a different approach. They told the organization's employees t...Starting at €5.74
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Vicks Health Care Division: El Proyecto Scorpio (A)
Yip, George S.; Williams, Jeffrey R.Case HBS-503S75MarketingLa División de Cuidado de la Salud Vicks carece de una entrada en forma sólida en el OTC resfriados categoría de cuidado y ha desarrollado un producto de "yo también". Los temas principales son si existe una oportunidad para que el producto, y si es así, cómo debe ser colocado. objetivos didácticos principales son el uso de datos de investigación de mercado como entrada para la evaluación de oportunidades de mercado y desarrollo de posicionamient...Starting at €8.20
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Vicks Health Care Division: El Proyecto Scorpio (C)
Yip, George S.; Williams, Jeffrey R.Case HBS-509S21MarketingRevela que los nuevos ejecutivos productos han decidido recomendar la expansión nacional. Ellos tienen que desarrollar un plan de marketing y la justificación preliminar. Hace hincapié en las opciones de los consumidores y la promoción comercial. Los estudiantes tienen que completar un período de cinco años proyectado de pérdidas y ganancias.Starting at €5.74
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Gerry Pasciucco at AIG Financial Products (A)
Mukunda, Gautam; DeLong, Thomas J.Case HBS-413059-EGerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had threatened to bring down the entire company, and the government had responded by loaning AIG $182 billion in exchange for 79.9% of the company, because it feared that AIG's failure...Starting at €8.20
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Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)
Mukunda, Gautam; DeLong, Thomas J.; Sesia, AldoCase HBS-415013-ELeadership and People ManagementOver the course of a tumultuous weekend in April 2010, Andr Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with a mandate to grow the specialty medications business; the skills and capabilities needed to market and sell specialty medications were considerably different than those required fo...Starting at €8.20
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Gerry Pasciucco at AIG Financial Products, Teaching Note
Mukunda, Gautam; DeLong, Thomas J.Teaching Note HBS-415064-ELeadership and People ManagementTeaching note for case 413059.Starting at €0.00
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Fresh to Table, Teaching Note
Mukunda, Gautam; Holtom, Brooks C.Teaching Note HBS-917542-ELeadership and People ManagementTeaching note for case 917541.Starting at €0.00