HBSP (USA)
-
Chocolates El Rey (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-512S09MarketingA finales de noviembre de 2006, Jorge Redmond, presidente de Chocolates El Rey, convocó a una reunión con la alta dirección para discutir la estrategia de crecimiento de la compañía. Una parte relativamente pequeña firma con ventas de alrededor de $ 14 millones, El Rey produce el chocolate de alta calidad hecha con granos de cacao venezolano de origen único. La firma vendió sus chocolates en cuatro segmentos diferentes - servicios de alimentación...Starting at €8.20
-
Chocolates El Rey
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-508052-EMarketingIn late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin Venezuelan cocoa beans. The firm sold its chocolates in four different segments--food services, industry, retail and beverages--and exported 17% of its production, mostly to the United...Starting at €8.20
-
Amyris Biotechnologies: Commercializing Biofuel
Pisano, Gary P.; Wagonfeld, Alison BerkleyCase HBS-610031-EService and Operations ManagementIn 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011...Starting at €8.20
-
Concha y Toro
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCase HBS-509018-EMarketingChile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.Starting at €8.20
-
Cafe de Colombia (Spanish Version)
Deshpande, Rohit; De Royere, AlexandraCase HBS-503S02MarketingDiscute que sustentan el valor de marca después de una campaña de marca ad producto mercantil de gran éxito.Starting at €8.20
-
Concha y Toro (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCase HBS-511S01Marketingmayor productor de vino de Chile se enfrenta a un problema de valor frente al precio de posicionamiento. Sus vinos de calidad más altos no tienen un precio competitivo al por menor porque "Made in Chile" connota un gran valor y bajo precio.Starting at €8.20