Ivey Business School (Canada)
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Invento Robotics: Launching Humanoid Robots
M Harshvardhan; Bipul KumarCase IVEY-9B21A019-EMarketingBased in Bengaluru, India, Invento Robotics (Invento) was a start-up that manufactured humanoid robots. In October 2017, Invento received a mandate to develop a humanoid robot to welcome India’s prime minister and the US president’s senior adviser at the Global Entrepreneurship Summit that year in Hyderabad. It was a high-stakes event for Invento; a positive reception to the robots would mean many leads for the company, while a negative response ...Starting at €8.20