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Activity-Based Management at Stream International
Kaplan, Robert S.; Klein, NormanCase HBS-196134-EAccounting and ControlStream International's Crawfordsville, Indiana facilities undertake the design and implementation of an activity-based costing project. After analyzing the costs assigned to 161 work activities, Crawfordsville managers present five proposals for change based on ABM results, then meet to decide which to implement.Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter
Archana Anand Boppolige; Cledwyn FernandezCase IVEY-W25541-EEntrepreneurship, MarketingSimple Energy was an electric scooter start-up in India founded with the intent of filling a market gap for a well-designed e-scooter, fully made in India, with sufficient range to be practical. In April 2021, with a couple of months left to launch Mark 2, the company’s first e-scooter, the founders needed to settle on their marketing strategy and decide how to position Simple Energy as a relatively new entrant in what was becoming a fiercely com...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter - Teaching Note
Archana Anand Boppolige; Cledwyn FernandezTeaching Note IVEY-W25542-EEntrepreneurship, MarketingTeaching note for product W25541.Starting at €0.00