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Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Savemom: The Smart Wearable Solution for Maternal Health Care
Collection: Ivey Business School (Canada)Ref.: IVEY-W27806-EPublished: Jul 28, 2022Format: PDFPages: 14Language: English - Case
Kaps Ice Cream: Should It Enter the Premium Segment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A041-EPublished: Sep 15, 2016Reviewed: Sep 15, 2016Format: PDFPages: 14Language: English - Case
Castrol India Limited: An Innovative Distribution Channel
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A044-EPublished: Oct 6, 2016Reviewed: Oct 5, 2016Format: PDFPages: 16Language: English - Case
Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization
Collection: Ivey Business School (Canada)Ref.: IVEY-W28030-EPublished: Jan 19, 2023Format: PDFPages: 18Language: English - Case
Captain Fresh: Value Fishing across Segments
Collection: Ivey Business School (Canada)Ref.: IVEY-W32008-EPublished: Jun 7, 2023Format: PDFPages: 14Language: English - Case
Maruti Suzuki India Limited: Leveraging the Changed Economy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A059-EPublished: Nov 10, 2017Reviewed: Nov 20, 2017Format: PDFPages: 18Language: English - Case
An Irate Distributor: The Question of Profitability
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A015-EPublished: Aug 12, 2013Reviewed: Aug 9, 2013Format: PDFPages: 14Language: English - Teaching Note
CavinKare’s Indica Easy: Launching Shampoo Hair Colour - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W26293-EPublished: Mar 14, 2022Reviewed: Mar 29, 2022Format: PDFPages: 15Language: English