Default Category
- Case
B9 Beverages: From Start-Up to Scale-Up
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A008-EPublished: Mar 7, 2019Reviewed: Mar 7, 2019Format: pdfPages: 14Language: English - Case
Unilever: Using Horlicks’s Brand Equity to Lead
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A021-EPublished: Mar 18, 2020Reviewed: Mar 18, 2020Format: pdfPages: 9Language: English - Case
Should Mahindra Reva Strengthen Its Market Position in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M126-EPublished: Jul 18, 2016Reviewed: Jul 18, 2016Format: pdfPages: 11Language: English - Case
Puma's Challenge to Maintain Leadership in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A006-EPublished: Mar 23, 2016Reviewed: Mar 22, 2016Format: pdfPages: 9Language: English