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Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Format: pdfPages: 21Language: English - Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Format: pdfPages: 7Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Format: pdfPages: 18Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Format: pdfPages: 16Language: English - Case
Himalaya Face Wash: Brand Associations and Lifestyles
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A059-EPublished: Dec 12, 2012Reviewed: Mar 2, 2016Format: pdfPages: 8Language: English - Case
Shiny Provision Store: Retailing Challenges in the Indian Context
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A017-EPublished: Oct 5, 2010Reviewed: Oct 13, 2010Format: pdfPages: 13Language: English - Case
HDFC Life Insurance: Building a Service Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A049-EPublished: Oct 24, 2012Reviewed: Sep 8, 2014Format: pdfPages: 9Language: English - Case
Himalaya Drug Company: Repositioning a Herbal Soap
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A048-EPublished: Apr 11, 2014Reviewed: Jun 11, 2014Format: pdfPages: 8Language: English - Case
www.dhonuk.com - Marketing Art in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A019-EPublished: Jun 8, 2011Format: pdfPages: 18Language: English - Case
Super Shampoo Products and the Indian Mass Market (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10AS026Published: Nov 30, 2010Reviewed: Nov 30, 2010Format: pdfPages: 22Language: Spanish