Ivey Business School (Canada)
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bKash: Financial Technology Innovation for Emerging Markets
Ishtiaq P Mahmood; Marleen Dieleman; Narmin TartilaCase IVEY-9B17M097-EEntrepreneurship, StrategyThe founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built the company from scratch, targeting services at the lower socioeconomic segment of society and eventually acquiring 26 million customers. bKash has had a positive impact on the lives of countless poor people and has gained worldwide recognition for its innovative business model. The model required close collaboration with teleco...Starting at €8.20
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White Gold In Benin: Chinese Investment In Cotton
Zhangfeng Fei; Xiaokang Zhao; Kejing Zhang; Alex BeamishCase IVEY-9B18M003-EStrategyIn mid-June 2011, the Chinese president of the China–Benin joint venture Benin Textile Company (Compagnie Béninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to th...Starting at €8.20
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Royal Dutch/Shell in Nigeria Stakeholder Simulation: Pengassan
Oana Branzei; David WheelerCase IVEY-9B08M075D-EStrategyThe goal of the Royal Dutch/Shell in Nigeria Stakeholder Simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic conditions in order to work together to develop better positions. The simulation illustrates the tensions, trade-offs, and challenges involved in mapping and addressing competing stakeholder demands in a long-standing conflict where players' positions...Starting at €8.20
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Phil Chan (A)
Paul W. Beamish; Jean-Louis SchaanCase IVEY-9B08M038-EStrategyThe case deals with a scam that has been run out of Nigeria since 1990. In it, foreign companies are approached for their assistance in facilitating an international transfer of funds in order to receive a very large but unearned commission. In the case, a Hong Kong-based manager who is travelling to Nigeria is unaware that he is walking into a situation where his company is about to be cheated. The objective of the case is to raise the issue of ...Starting at €8.20
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iSpace: Expanding a Start-Up Hub for West African Entrepreneurs
Nicole R.D. Haggerty; Darkwah Joseph Asante; Emma Hogeterp; Ali Beres; Hui FangCase IVEY-9B18M097-EEntrepreneurship, StrategyiSpace, a start-up hub that focused on women in technology, was founded in 2013 in Ghana’s capital, Accra, and provided space, technology, and funding to 62 entrepreneurs. In May 2017, the co-founder wanted to expand the business to maximize social impact by empowering a greater number of entrepreneurs who lacked technical skills, emotional support, and access to funding. iSpace had four strategies to choose from to meet its goal: create new prog...Starting at €8.20
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DeliverMeal Ivory Coast: Addressing Headquarters' Demands (Simplified Chinese Version)
Benoit Decreton; Phillip C. Nell; Alison E. HolmCase IVEY-9B17MC048-EStrategyIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Starting at €8.20
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The Linda Dor: Building a Culture of Customer Satisfaction
Nicole R.D. Haggerty; Mark Boadu; Allie Zuccon; Zoe WoodsCase IVEY-9B18C014-ELeadership and People ManagementThe general manager of operations and interim general manager of human resources at Linda Dor Restaurant and Rest Stop (Linda Dor) was facing challenges recruiting, training, and retaining staff at the lower levels of the organization. These customer-facing positions, which include wait staff, cashiers, and runners, are responsible for delivering the high level of customer service enshrined in Linda Dor Enterprises’ corporate values. Providing a ...Starting at €8.20
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Fastjet: Strategy and Expansion
Nicole R.D. Haggerty; James Spillane; Jocelyn Carabott; Cheryl Mok; Nicole WiebeCase IVEY-9B18D018-EEntrepreneurship, Service and Operations Management, StrategyIn 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, FastStarting at €8.20
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Doodlage: Toward a Sustainable Future
Swati Singh; Kartikeya SinghCase IVEY-W27322-EEntrepreneurship, MarketingDoodlage Retail LLP (Doodlage), a sustainable fashion brand based in India, was based on an idea that had come to the co-founder while she was interning with export houses. There, she witnessed large-scale discarding of fabric waste, which found its way to landfills and became a major source of pollution. Doodlage utilized the practices of circularity—repairing, reusing, refurbishing, and recycling—to transform industrial waste into women’s appar...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20