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Royal Bhutan Airlines — Drukair
Ron MulhollandCase IVEY-9B12A030-EMarketing, StrategyThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Starting at €8.20
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyTeaching Note IVEY-W27130-EMarketingTeaching note for product W27129.Starting at €0.00
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Manufacturing Profit: What Is Driving Stock Prices in the Auto Industry?
Matthew Sooy; Alex Solomos; Jack HidiCase IVEY-W25539-EAccounting and Control, FinanceIn 2019, an investment analyst for a hedge fund firm based in the Bahamas was tasked with evaluating his firm’s exposure to the automotive industry. The hedge fund firm held various large positions in the automotive segment, most notably in two equities—Fiat Chrysler Automobiles N.V. and Ford Motor Company. The analyst decided to focus on these global industry giants as a proxy for the broader automotive segment. His manager expected an assessmen...Starting at €8.20
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Manufacturing Profit: What Is Driving Stock Prices in the Auto Industry? - Teaching Note
Matthew Sooy; Alex Solomos; Jack HidiTeaching Note IVEY-W25540-EAccounting and Control, FinanceTeaching note for product W25539.Starting at €0.00